Kelly Nguyen

Works closely with editors at multiple publications to pitch, report and execute in-depth, newsworthy features and profiles on the intersection of AI technology, music, K-pop, fashion and activism. Work has appeared on MTV News, Teen Vogue, NBC, Grammy.com, VICE, Business Insider among other publications.

- Applied categorization, taxonomies and frameworks to translate strategies to optimized content collections on the Creator Expansion vertical - Partnered with marketing, product and engineering to prioritize promotional requests for partnered creators - QC copy, dates and metadata on propriety Amazon tools and Airtable; troubleshooted issues involved in program operations and delivered high quality, user-facing experience to encourage more partnerships - Authored and edited instructional guides on new tools and after conducting audits of existing experiences

On the Meta Prosper team working on partnerships with top API artists, talent and small businesses

Develops the 14-29 year-old demographic content strategy for Meta products like FB Reels, Threads and Watch. Curates and programs news content, Reels and short form video to feature quality creators, pop culture and entertainment events to drive product adoption Researches, writes, presents and internally uploads data-driven trend analysis notes defining curation content strategy for XFN partners and Facebook/Instagram Reels editorial campaigns POC and lead for curation efforts, company-wide internal newsletter and cross-functional partnerships with internal stakeholders including design, legal, policy, engineering, and product teams highlighting Asian creators and musicians for Meta’s 88rising ‘Head in the Clouds’ festival campaign Identifies diverse Reels creators of color, collaborates with third-party creators, partnerships, publishers and product teams to support and define workflow road maps and content strategies. Facilitated user-facing features achieving platform success (reaching +41K FB Reels weekly production growth in 3 months)

Microsoft Work & Play - Security, Compliance and Identity team. About WE: One of the largest private communications agencies in the world and Microsoft's primary PR agency, WE helps innovative brands tell tech stories grounded in humanity. Female-founded, female-led and independent, WE believes in the power of communication to move people to positive action.