Kelly Love

Freezing priceless moments for high school seniors, weddings, families, couples, engagements, maternity, and special occasions. klovephotos.com

Spearhead and manage marketing, communications, and brand strategy for partners across the nation. As the Senior Marketing Manager, I lead the team specializing in custom, unique marketing initiatives with infinite potential for brands spanning the country, including contract work for Fortune 500 Companies. In an agency setting, I was essentially the lead marketing employee (director level) of multiple companies within a multitude of industries. - Oversee new website design and UX strategy / update current sites based on marketing initiatives - Manage creative direction for new and updated branding, product launches, and strategic brand concepts - Project manage social media teams including blog strategy and detailed and segmented email campaigns - Project manage and creation of short and longterm marketing campaigns - Photograph partner headshots and events, edit for print and digital assets - Asana Project Management “Air Traffic Control” for all company partner projects and team trainer Recent industries include but are not limited to: - Fresh and Frozen Food Distribution - Healthcare IT Compliance and Securityl - Educator Initiatives and State Testing - New Product Launch - Health and Beauty - New Product Launch - Pre-packaged Snacks - Strategic Hiring Campaigns

Successful in obtaining a series of rapid promotions, from overseeing digital marketing, to heading all business operations, marketing, and special project management for an award-winning national Paleo food organization. Spearheaded efforts behind skyrocketing profitability in multiple new verticals by leveraging strength in brand management, quickly growing channel partnerships, and delivering double-digit annual growth. Hyper-focused on exceptional value and legendary customer experiences to quickly remove obstacles to growth. - Orchestrate the strategic actions of a dynamic marketing team that produces weekly newsletters, social media and online content, affiliate programs, paid advertising, and e-commerce systems. - Effectively manage a $3M budget, consisting of $1.5M in marketing spend and $1.5M in operating costs; continually identify new methods to increase organic marketing and decrease budget expenses. - Transitioned focus in 2021 to a joint business and operation planning and strategy model that integrated a strong focus on improved project management practices for our organization. - Coach, develop, and mentor a team of direct reports, educating them in 1:1 and group settings on various best practices, Standard Operating Procedures, and new methods to achieve goals across departments. - Hold direct accountability for creative direction, branding and marketing efforts tailored to changing market shifts. - Drive business development and bottom-line growth through effective marketing and improved operational practices – actions directly resulted in obtaining $5M in revenue for 2020, a company record. - Execute process improvement in the shipping department, including a reduction in overtime cost, achieving a 20% increase in output, and reducing costs on product packaged through improved design. - Led the organization’s implementation of project management tools and serve as the company’s trainer for the program.

Developed and implemented strategic, comprehensive, and integrated communications and marketing activities that increased awareness of Generations Christian Church (GCC,) a multi-location non-denominational religious organization. - Drove the creative process for branding church teaching series, formatting themed mediums in print, web, social media and in-house digital production. - Oversaw the organizations $1.5M communication budget. - Partnered with senior leadership and Board Members on the logo and branding development for community-oriented, church-wide and internal ministry events. - Created and executed communications plans in line with the overall strategic digital planning for large church-wide events and promotions. - Spearhead new projects and communications between web developer and other ministries, including the completed redevelopment of all aspects of GCC’s website, online presence, and a mobile application. - Oversaw the social media presence for GCC, including but not limited to Facebook, Twitter, Instagram, Snapchat, YouTube, and Vimeo. - Maintained communication and relationships with all ministries to provide a support in their success through various communication avenues.

Partnered with the Chief Executive Officer, Vice President of Marketing, and Director of Marketing to execute the branding, business development, and content creation for publications that aligned with corporate identity. - Held accountable for all marketing collateral review, including photography and content, and directly accountable for ensuring that the organization realized ROI on all produced content. - Delivered on numerous operational KPI’s, including effectively taking two of the three publications to national publication, all while effectively cutting budget costs. - Administered the $4M marketing and communications budget for the organization. - Developed speeches for CEO during major company events and commercial use.

Delivered complete softball program development and execution, including leadership, fundraising, purchasing, marketing, community outreach, practice organization, skill instruction, and game preparation. - Coached coach levels 10-12, 13-14, high school freshman, and junior varsity softball during softball season, coordinating schedules and enforcing proper techniques during practice and games. - Implemented measures that fostered team cohesion to develop camaraderie and sportsmanship within the team and help build strong, intelligent, confident individuals.

Handpicked by the business owners to head all organizational marketing, including the development of marketing strategies and management of public relations. - Served as the key organizer and forward-facing host of public and private events/parties; worked with clients to ensure smooth operations and successful event execution. - Partnered with outside design teams and directed all art and marketing collateral development, including design, development, and implementation of creative marketing content. - Managed front-of-house staff in tandem with other management to ensure a five star level of service.