Kelly Hippenmeyer

• Own brand storytelling and lifecycle strategy across email and on-site experiences • Lead subscription, retention, and loyalty initiatives (Skio, Rebuy, Yotpo, Octane AI, Justuno) • Collaborate closely within a lean team to support product launches, promotions, and seasonal campaigns • Lead design and visual direction for brand initiatives, including the Better Roots website, influencer packaging, and launch materials • Drive content systems and performance insights that support engagement, retention, and brand consistency

• Managed on-site merchandising, site content, and digital campaign execution for the DTC business • Managed email, social, and digital campaigns supporting revenue growth • Partnered with leadership to support brand repositioning and online strategy initiatives

• Supported content production across social, email, and e-commerce channels • Assisted in campaign execution and brand storytelling during a period of brand growth

• Managed organic and paid social execution across multiple haircare brands within a beauty brand incubator • Led content planning, copywriting, and creative coordination to support brand storytelling and campaign needs • Monitored performance and audience insights to inform content optimization and reporting

• Supported brand marketing and creative execution for agency clients across social, email, and digital channels • Assisted with graphic design, influencer outreach, and content production for fashion and lifestyle clients • Contributed to campaign execution and brand storytelling across client engagements