Kelly Guo

Global partnerships for the Crypto.com Onchain, a multi-chain self-custodial wallet that enables the accessibility and seamless trading experience in decentralized finance.

DWF Labs is a leading global digital asset Market Maker and Multi-Stage Web3 Investment Firm, providing support from token listing to market making to OTC trading solutions.

Trust Wallet is an easy-to-use, true multi-chain self-custody wallet, which is used by over 60 million people worldwide to store and manage over 9 million crypto assets including NFTs across 70 blockchains.

・Led the growth initiatives with GameFi/metaverse projects including The Sandbox and Enjin, boosting the weekly trading volume to 20 trillion and 50% growth in new user acquisition. ・Contributed $4M NFT primary sales trading volume in Q1’22 by assisting NFT projects such as WAX studios and STEPN during their IGO phase. ・Brought 10+ listed projects to build on BNB Chain, which led to 350K+ weekly transactions growth and 50K+ active addresses growth. ・Conducted the integration of Binance Pay with League of Kingdom and MOBOX, increasing the weekly transactions to 50K.

• Responsible for conducting partner relationships with creative intellectual property providers, visual artists, AR creators, and font providers. In order to scale the subscription business of Meitu's business landscape. • Increased subscription rate by 10% of APAC through partnering with 20+ Taiwan, Japan, Korea, and Thailand artists/art studios. • Doubled the paid rate of the U.S. market during the holiday season by leading content and micro-influencer marketing campaigns.

• Led online streaming app LiveMe partnerships, including Google, Twitter, Snapchat, to drive growth in user base. • Managed 20+ ad networks, DSP partners, and media agencies, including IronSource, Vungle, Criteo to deeply understand their mediation logic, technical systems, and internal synergy to ignite the potential for premium traffic. • Launched in-app music campaign, Music House, with the top radio platform in the US, iHeart Radio and Samsung; promotion resulted in 1M views on Youtube and created 70% positive and 30% neutral social sentiment.

• Fostered strategic partnerships including Facebook and Google as the premium reseller in the Greater China Region and initiated new media partners with Twitter and Snapchat to develop competitive business landscape. • Achieved 100% quota accomplishment for three consecutive quarters by overseeing sales progress and analyzing sales funnel to identify key drivers and conducting activation strategies to increase growth and reduce churn. • Reached 127% quota achievement for the sales goal of new clients by leading business negotiation with C-suite and Facebook cross-functional teams for direct support from Facebook.

• Delivered constructive ad bidding strategy that achieved 15% boost in key client retention across APAC and EMEA region. • Conducted campaign budget allocation strategy on multiple ad networks and DSP platforms, including The Trade Desk, AppNexus and external affiliate traffic to help partner grow business.

• Developed and executed campaigns in the U.S. market that integrated seamlessly with the brand digital marketing strategy. • Conducted competitor research including keyword ranking and pricing analysis to implement product listings and ads strategy on Amazon to boost traffic and hack product ranking. • Built up e-commerce websites with multinational engineer and UI designer and agilely optimized it based on the page conversion, bounce rate, and tracked the hotspot area of the payment page.

•Conducted the product marketing strategy and negotiated with cross functions. • Managed social media with creative and effective plans that achieved reach rate to 30% and engagement rate to 2%. • Supervised website traffic with Google Analytics and established evaluation report every week. • Pioneered remarketing system by follow up email sequence that increased repurchase rate 5%.

• Conducted the product marketing strategy and organized the brand management campaigns. • Organized the team of 20 people to conduct a forum for 500 participants, and had be reported on the regional newspaper. • Initiated global internship matching campaign that invited the headhunter to share the skills of English resume writing and interview, and successfully make five students apply the global internship program, reaching conversion rate 16%. • Managed the Facebook fan page and increased the reach rate by 1.5% in a half of year.

• Find suitable companies for overseas interns and organized welcome and farewell party for them. • Keep the long-term relationship between the interns and companies,also the companies and AIESEC.

Promote Mozilla Taiwan by organized activities and write blog.

• AIESEC - Negotiate the problem between the interns and companies and find the appropriate companies for interns also the profit interns for the companies. • Student Association- Organized the activities for members to enjoy. • Dancing Club- Dancing and perform.