kelly fisk

* Responsible for: * driving MLC's digital content strategy across multiple channels, including corporate website, microsites and campaign landing pages, mobile and video. * creating leading-edge online resources for B2B and B2C clients. * delivering ongoing e-communications program for customers. * optimising on-site advertising and campaign activity to drive leads.

Responsible for initiating communication strategy for MLC channels being websites, regular emails, MLC magazines, adviser brochures, adviser to client brochures and client brochures. - Management of business owners and strategic marketing managers to review and produce copy that has a clear commercial purpose, is relevant to the target audience, has been rigorously reviewed and signed off by content owner and maximises effectiveness for each MLC channel. - People management of Regular Publications Manager to nurture and develop them in their role.

* Management of business owners and strategic marketing managers to review and produce regular publications for MLC, comprising 32 editions of various customer, adviser to customer and B2B newsletters and magazines. * Employment of strong project management experience to: * o develop publications strategy and plan * o manage stakeholders to stay on track, and * o to plan and manage design and print process to deliver publications on time and on budget. * Effective and active management of annual budget.

* Reporting to Product Manager, Smartcard Technologies Department, responsible for management of all department marketing communications. * Coordination of international marketing activities, including global tradeshow activities. * Launched and managed new e-newsletter aimed at high-ranking officials in the financial, government and technology sectors. * Researched and wrote all content for external newsletter. * Managed and wrote and/or commissioned all content for industry public relations opportunities. * Managed and promoted internal newsletter, including writing and editing all content. * Contributed to multi-million dollar tender responses, including translating technical information into appropriate language for Government evaluators.

* Designing, creating and executing global employee communications strategy * Overseeing media relations in APAC * Providing counsel and guidance on best practice communications to senior level executives * Driving a culture of collaboration, connection and client focus across IRESS.

* Reporting to the Chairman, responsible for all marketing activities for company. * Wrote all public relations materials, including press kits aimed at a wide variety of audiences; from business and government media sources to end retail consumers. * Wrote speeches for senior government and company officials, including, most notably, the Chinese Ambassador to Australia. * Wrote a wide range of advertising material, from radio advertising campaigns to direct marketing initiatives aimed at varying audiences. * Managed relationships with external public relations agencies. * Management of marketing budgets in excess of $200,000 per year. * Maintained, updated and marketed the company’s two websites, using programs including Adobe Photoshop, Macromedia Dreamweaver and EdDesk. * Planned and managed all corporate events, ranging from board meetings to book launches for over 200 people.

* Conceived ideas within limited time, budgetary and logistical constraints. * Developed strong knowledge and understanding of target audience as well as children’s television broadcasting guidelines. * Researched and pre-produced all script ideas. * Made strong contacts within government agencies and private enterprise to facilitate program production.

* Managing internal communications for 5,500 NAB Wealth employees. * Developing best practice communications strategies to support key business objectives. * Providing expert communications guidance on cultural change transformation project. * Monitoring communications channels for effectiveness, and tailoring initiatives to achieve results.

* Designing, creating and executing global employee communications strategy * Overseeing global media relations * Providing counsel and guidance on best practice communications to senior level executives * Driving a culture of collaboration, connection and client focus across IRESS

* Providing counsel, execution and support to senior level executives, including the CEO, on internal communications strategy and employee engagement. * Creating targeted change communications programs to win the hearts and minds of employees on issues such as adapting to activity-based working environments, understanding organisational changes and rallying around customer and sales targets. * Optimisation of digital channels (including employee intranet, social network and email) to increase readership and ensure alignment of messaging at the team, business and organisation level. * Developing and managing the internal communications strategy for the CEO to help drive employee engagement and advocacy * Developing and managing a national roadshow twice a year as well as regular all-employee communications rollout * Identifying new communications channels and continually optimising to better reach employees.