Kelly Fetherolf

Sr level consultant responsible for driving strategic marketing initiatives/special projects for the organization. Current project: Relaunching and managing Universal Pictures HE rewards / loyalty program.

Managed global Lalaloopsy & Num Noms children’s entertainment and toy franchises including marketing strategy, line/product development plans (70+ skus), entertainment, licensing and retail strategies. In addition, developed several emerging new kid targeted IPs including new collectable brand Num Noms and kid activity Gel A Peel. Effective in fast-paced-entrepreneurial company – extensive partnership with owner and head of Product Development to develop brands from conception, to retail sell-in, to market launch. Coached and managed team comprised of 4 reports.

Earned three promotions to high-visibility role directing marketing and product management strategies for Disney, Pixar and non-family in-home movie franchise releases on multiple formats with focus on continual innovation. Managed title lifecycle plans across windows. Present strategies to senior management and collaborate with cross functional groups. Develop marketing strategies, business plans, sustain plans, conduct ROI analysis, lead creative development and manage budget and P&L; oversee campaign and strategy implementation and execution. Liaise with International Product Management, creative, media planning, publicity, retail marketing, sales, and other Walt Disney Company stakeholders. Manage, mentor, and evaluate two Assistant Brand Managers. Evaluate research studies to identify opportunities/risks and industry trends. .