Kelly Yao

• Established the company in 2016, leading the startup process and securing investor support. • Spearheaded the development, promotion, and successful launch of the MW Lighting brand in 2018. • Oversaw strategic growth, expanding distribution to 200+ partners across the United States, and achieved significant revenue milestones, reaching $5 million in sales by 2023. • Led business operations, brand strategy, and market positioning to drive sustainable growth, enhance competitive differentiation, and maximize long-term profitability. • Managed and coached high-performing teams, providing timely feedback and fostering professional growth to enhance performance and productivity. • Analyze company financial statements, monthly sales reports, and other essential financial data to ensure accurate reporting and support strategic decision-making.

• Managed the import process from shipment arrival to warehouse delivery, ensuring smooth coordination. • Prepared weekly and monthly sales reports for management. • Maintained accounting records, including journal entries and accounts payable/receivable. • Handled month-end closing tasks and financial reconciliations. • Tracked import metrics, prepared reports, and identified areas for improvement.

• Managed accounts payable, accounts receivable, and filing them. • Prepared weekly and monthly confidential sales reports for presentation to management. • Managed the incoming and outgoing mail functions. • Monitored and recorded company expenses. • Responsible for other duties as manager assigned.

Concentrate on Operations and Supply Chain Management