Kelly Thayer

Strategy Director - Kellogg’s

Kellogg's Strategy: Pop-Tarts & Rice Krispies Treats

VF Corp Jeanswear Strategy & Investment -Develop and implement national and local strategies in support of Wrangler and Lee jeans across all media touch points

P&G National Scale Strategy - Work across the P&G portfolio to build media experiences linked with customer team plans

Define Supervisor on Kellogg's: • Oversee national media strategy for Pringles, Keebler cookies and Nutri-Grain Design Supervisor on Kellogg's: • Oversee all media for a multitude of Kellogg’s brands across the Morning Foods, Frozen and Snacks buying units • Design innovative, real-time solutions for the Kellogg’s portfolio which both solve business needs, as well as allow for 360 degree consumer-centric experiences (Frosted Flakes Olympics Sponsorship, Peanut Butter Pop Tarts launch, etc.)

• Plan and present media plans to clients for all Philadelphia brands (Base, Cooking Crème, Indulgence) • Implement digital campaigns for the Philadelphia brand portfolio • Lead campaigns centered around the Real Women of Philadelphia sweepstakes • Successfully manage communications with both clients as well as various agencies and partners

Negotiate and purchase national digital branding General Motors campaigns (Buick, Cadillac, Chevrolet, GMC, OnStar, Fleet) Execute national branded entertainment campaigns (X Factor, Conan, The Ellen Degeneres Show, various awards shows) Lead multicultural initiatives, including a live-stream of the Chevy MLK Table of Brotherhood round-table on CNN.com Created and implemented a new branded entertainment process to coordinate communications between the Starcom New York, Detroit and Chicago offices

Worked with the GlaxoSmithKline account team on the Avodart 2010 campaign, an Avodart 2011 campaign, and a new product launch, Jalyn Led the intern project, which centered around developing an extension of the current Crocs campaign to reach the college segment

Facilitated corporate event promotions and coordination for companies such as: Chick fil-A, SportClips, Tuxedo Brothers, Snapperz Inc, Indiana Basketball Academy, Prevent Blindness Indiana, and Kids Racing for Kids Organized and maintained Excel databases for the Indiana Basketball Academy Created digital ads which were published in the Indianapolis Star Newspaper

Forte Fellow recipient