kelly mathison

management consultant

About

Dynamic and creative Manager with over 30 years experience in the farm equipment industry, both locally and internationally. Contract Management Consultant with the Western Equipment Dealers Association's Dealer Institute, which provides training and dealer development support to dealers across the USA and Canada. Kelly’s specializes is in Aftermarket Management performance.

Country

canada

City

brandon

Industry

management consulting

Skill

online advertising, direct marketing, lead generation, marketing, email marketing, social media marketing, marketing communications, digital marketing, account management, b2b, trade shows, market planning, new business development, marketing management, sales management, sales, social media, brand management, retail, management, product marketing, training, sales operations, product development, negotiation, competitive analysis, business planning, key account management, business strategy, market analysis, international sales, business development, product management, pricing, sales process, market research, forecasting, team building, contract negotiation, strategic planning, customer satisfaction, purchasing, budgets, cross functional team leadership, customer retention, team leadership, leadership, strategy, selling, inventory management

Experience

management consultant

weda

marketing manager ag division

enns brothers limited

2008-2 - 2012-2 · 4 yrs 1 mo

Oversee all Marketing and Advertising for 7 John Deere Agriculture and Consumer product stores. I was responsible for: New and Used Equipment marketing, Parts and Service promotion, Website content, Brand Management, product training, customer events and clinics.

sales manager

countryside equipment

1996-1 - 2008-2 · 12 yrs 2 mos

Partner in a 2 store John Deere AG / Turf dealership. responsible for new and used equipment sales management, aftermarket management and general management.

director

equipment dealers association (formerly naeda)

2008-1 - 2010-1 · 2 yrs 1 mo

Member of the Education and Dealer/Manufacturer Relations committees.

u.s marketing manager and territory manager

flexi coil

1989-1 - 1996-1 · 7 yrs 1 mo

* Manitoba Territory Manager 89-93 * I called on Dealerships in Manitoba and Saskatchewan. Responsibilities included inventory audits, collections, warranty approval, training and dealer development. * US Marketing Manager 93 -96 * Responsible for the development and expansion of the dealer network in the Great plains and row crop regions.

group product support manager

chesterfield australia pty ltd

2012-1 - 2013-5 · 1 yr 5 mos

Responsible for the development of the Aftermarket and Service operations across 13 John Deere Agricultural stores in Queensland and New South Wales, Australia. Initiatives included the development and implementation of standard job pricing, streamlining service processes such as repair order closing times, travel zones, and overall workshop efficiencies. Work with the total enterprise to develop and implement value added services including the integration of parts and service promotions.