Kelisha Landau

• Led end-to-end development of 0-1 advertising campaigns and products directly enabling a Fortune 100 client to enter a $654B market and increased new-to-brand customers by 48% • Defined and executed a roadmap for media buying approaches by conducting market and user research, resulting in a 30% increase in ROAS, exceeding quarterly targets. • Collaborated cross-functionally with operations and creative teams to successfully launch products on new retail platforms, resulting in a 20% conversion rate and 12% increase in total brand revenue. • Facilitated new product entry to market by driving asset requirements and defining operational processes that resulted in reduced time-to-market. • Partnered closely with technical teams, in an agile environment, to manage the product backlog, prioritization and delivery.

• Led end-to-end delivery of ads (research, launch and optimization) for fortune 500 clients across beauty, automobile, and healthcare industries, driving new user acquisition and customer sales. • Conducted A/B tests & experiments to aid user research for assessing the effectiveness of ads resulting in higher ad engagement and conversion rates. • Designed and implemented strategies to reduce and maintain brand safety flags and block rates under 1%, increasing ROI and ad impressions. • Partnered with stakeholders, in ops and engineering, to capture requirements, draft user stories and drive launch of ads with technical teams. • Drove several iterations of ads, based on user engagement metrics and research studies, increasing overall CTR by 15%