Kelly Greenfield

VP of Media Partnerships @ Datalot powered by Centerfield

About

Self-motivated professional, with a strong background in creating results driven product offerings, and a passion for detail in managing projects. I have a broad knowledge and experience in managing partner relationships; to marketing; to increasing revenue; to being a positive team player. Specialties: Marketing Management; Account Management; Online Marketing; Direct Response Marketing; Lead Generation; Relationship Development; Project Management; Marketing Analysis/Research; Product Marketing; Direct Response Strategy; Affiliate Marketing; Strategic Media Partnerships; Optimization of Media Inventory; Media Platforms; Team Leadership and Development

Country

City

United States

Industry

Marketing & Advertising

Skill

Relationship Building, Business Relationship Management, Partner Relationship Management, People Management, Lead Generation, Affiliate Marketing, Online Advertising, Customer Acquisition, Email Marketing, PPC, Online Lead Generation, Web Analytics, Analytics, Digital Marketing, Marketing Management, Project Management, Media Buying, Conversion Optimization, Landing Page Optimization, Building Relationships

Experience

VP of Media Partnerships

Datalot powered by Centerfield

2023-5 - Present · 3 yrs 5 mos

United States

VP of Media Partnerships

QuoteWizard

2021-9 - 2023-5 · 1 yr 9 mos

VP of Media Strategy and Development

QuinStreet

2014-3 - 2021-9 · 7 yrs 7 mos

Vertical Director-Insurance

Leadnomics

2012-7 - 2014-1 · 1 yr 7 mos

Director of Strategic Partnerships

Moss Affiliate Marketing

2012-4 - 2012-7 · 4 mos

Marketing Director

Bankrate

2005-5 - 2012-4 · 7 yrs

Education

California State University-Sacramento

Project Management

2012 - 2013 · 1 yr

This project management course is a Registered Education Provider with the Project Management Institute (PMI)®, and material studied came from the PMBOK® Guide, Fourth Edition. The course also provided and promoted the common vocabulary used within the project management profession for discussing, writing, and applying project management concepts. This course had a disciplined approach to project management that included the following study areas: project life cycle, project integration management, time and cost management, risk assessment, quality assurance, procurement and team communication.