Kelly Goggin

Vytalogy Wellness is a portfolio company of New Mountain Capital that has combined Natrol and Jarrow Formulas – two leading vitamins, minerals, and supplements (VMS) brands. Natrol, the #1 sleep brand, is a leading VMS brand, focused on sleep and overall wellness support. Jarrow Formulas is a leading formulator, manufacturer, and marketer of high-quality and scientifically supported probiotics and VMS. Jarrow is rated #1 in probiotic consumer satisfaction. Jarrow’s goal is to promote optimal health with high-quality, effective and affordable dietary supplements.

• Collaborated with national & regional customers in the food service industry to drive growth and exceed KPI targets • Oversaw corporate streamlining initiatives including standardized pricing, segment-specific executional frameworks, and digital optimization programs

• Year three of three year Sales Management Development program • Supported all large format (Walmart, Target, Costco, Kroger, etc.) strategy, innovation and commercialization projects across the Gatorade and Propel brands (i.e. G-FIT, Gatorlyte, club packs, etc.). Projects included total portfolio commercial pricing action, portfolio SKU rationalization & developing national sell decks. • Delivered weekly total Gatorade Business Unit reporting and customer specific business reviews • Oversaw daily product supply, demand planning and allocation processes across all Gatorade and Propel large format retailers

• Year two of three year Sales Management Development program • Managed ~$18MM of annual NR for the Juice Plus business unit across two retailers, Meijer and Spartan Nash • Partnered with accounts to develop customer specific plans to grow the business (+127% vs NR target, +126% vs VGP target)

• Year one of three year Sales Management Development program • Managed sales, merchandising and distribution to retailers within the greater Chicago area across the Gatorade, Quaker and Juice+ portfolios in all participating categories • Worked with PBC DSD teams to drive in-store execution of Tropicana brands during Chilled DSD roll-out

Coordinated onsite events by formulating customer specific messaging, organizing materials and analyzing feedback. Created an original product and presented implementation and construction strategy. Designed, developed and produced training programs for corporate and customer events. Redesigned and renovated customer-facing benefits platform.