kelli masilun

director of marketing, north america

About

My Field: Brand Development & Marketing. My Passion: Matching creative solutions to real world business challenges. Solving problems. Positively impacting change. My Secret to Success: Listening, learning and applying. Great ideas and insights can come from anywhere. Success is found through translation, innovation and strategic application. Experience/ Specialties: CPG and B2B. Brand innovation, primary and secondary insights, integrated campaign development, account management, social media strategy, and making lemons into lemonade.

Country

united states

City

charlotte

Industry

consumer goods

Skill

social media marketing, online marketing, marketing, social media, media relations, marketing strategy, marketing communications, market planning, online advertising, email marketing, advertising, account management, strategic planning, brand development, direct marketing, sales, leadership, team leadership, business writing, management, positioning, client relations, campaign development, creative problem solving, presentation skills, sales presentations, facebook, digital media, integrated marketing, copywriting, digital marketing, strategy, writing, business development, brand management, press releases, strategic communications, corporate branding, creative writing, analytical skills, business strategy, business analysis, market research, business to business

Experience

vice president of brand development

concentric: branding + marketing + innovation

2011-9 - 2019-7 · 7 yrs 11 mos

As a member of the senior management team, I identify growth opportunities for the agency and the brands we represent. From initial conversations to strategic planning, I help chart a path that leverages Concentric's assets and strengths to help clients achieve their brand growth objectives. Working with clients in a wide range of business sectors including CPG Food & Beverage, Home Improvement, Health & Beauty, Pharmaceuticals and Professional Services, I help define the initial agency/client relationship to align with the client's specific goals.

director of marketing, north america

schleich usa inc.

2019-7 - Present · 7 yrs 3 mos

account supervisor

giordano advertising

1998-1 - 2000-1 · 2 yrs 1 mo

Account planning and management including: supervising account executives, writing and executing marketing plans, managing account profitability, and working with creative and media teams to optimize agency deliverables. New business/ account cultivation including: identifying qualified prospects, introducing agency capabilities, follow up and proposal contract writing.

account executive

reid and associates advertising

1996-1 - 1998-1 · 2 yrs 1 mo

Client account management, copy writing, proofing, photoshoot planning and trade media placement.

account strategist and partner

mindstorm communications group

2000-1 - 2013-12 · 14 yrs

As an agency principal, worked to secure new accounts for the agency and then served as primary client contact and lead strategist. Job functions included writing working with clients to set top level goals and strategies, writing marketing plans, contributing to creative development, copywriting, PR, account management/client relations and management of outside freelancers as needed.