Kelli Zamecnik

Kelli Zamecnik

Director, Email+SMS Channel Strategy @ AS Beauty Group

About

Experienced CRM strategist with a demonstrated history of success utilizing my skills to develop, implement and measure data-driven retention strategies for DTC brands. I have a strong analytical background capable of applying both quantitative and qualitative data to optimize segmentation, personalization, and targeted content strategies across customer cohorts and lifecycle stages of the user journey to drive LTV and engagement.

Country

United States

City

New York

Industry

Marketing & Advertising

Skill

Vendor Relations, Loyalty Programs, D2C, Presentations, Key Performance Indicators, Customer Journeys, Marketing Campaign Management, Customer Retention, Consumer Insight, SMS, Customer Relationship Management (CRM), Remarketing, Campaign Execution, Audience Segmentation, A/B Testing, Marketing, Digital Media, Client Relations, Email Marketing, Research

Experience

AS Beauty Group

Director, Email+SMS Channel Strategy

AS Beauty Group

LinkedIn
2025-12 - Present · 10 mos

New York, New York, United States

AS Beauty Group

Associate Director, Email+SMS Channel Strategy

AS Beauty Group

LinkedIn
2025-5 - 2025-12 · 8 mos

New York, New York, United States

The Estée Lauder Companies Inc.

Senior Manager, CRM Strategy

The Estée Lauder Companies Inc.

LinkedIn
2025-2 - 2025-5 · 4 mos
The Estée Lauder Companies Inc.

Manager, NA Brand.com, Growth Hacking, Retention

The Estée Lauder Companies Inc.

LinkedIn
2022-6 - 2025-2 · 2 yrs 9 mos
Sunny Road

Retention Manager

Sunny Road

LinkedIn
2022-2 - 2022-5 · 4 mos
Sunny Road

Senior Account Manager

Sunny Road

LinkedIn
2020-8 - 2022-2 · 1 yr 7 mos
Sunny Road

Account Manager

Sunny Road

LinkedIn
2019-8 - 2020-8 · 1 yr 1 mo
Sunny Road

Senior Account Executive

Sunny Road

LinkedIn
2019-1 - 2019-8 · 8 mos
Sunny Road

Account Executive

Sunny Road

LinkedIn
2018-8 - 2019-1 · 6 mos
Benedict Advertising

Account Executive

Benedict Advertising

LinkedIn
2018-1 - 2018-7 · 7 mos
Benedict Advertising

Account Coordinator

Benedict Advertising

LinkedIn
2017-3 - 2018-1 · 11 mos
Benedict Advertising

Media Coordinator

Benedict Advertising

LinkedIn
2016-7 - 2017-3 · 9 mos

Education

Florida State University

Florida State University

LinkedIn

Marketing

2012 - 2016 · 4 yrs

Kelli Zamecnik's Contact Information

Email

******@***.com

Phone

(**) *** ****

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