Kelli Zamecnik
Director, Email+SMS Channel Strategy @ AS Beauty Group
About
Experienced CRM strategist with a demonstrated history of success utilizing my skills to develop, implement and measure data-driven retention strategies for DTC brands. I have a strong analytical background capable of applying both quantitative and qualitative data to optimize segmentation, personalization, and targeted content strategies across customer cohorts and lifecycle stages of the user journey to drive LTV and engagement.
United States
New York
Marketing & Advertising
Vendor Relations, Loyalty Programs, D2C, Presentations, Key Performance Indicators, Customer Journeys, Marketing Campaign Management, Customer Retention, Consumer Insight, SMS, Customer Relationship Management (CRM), Remarketing, Campaign Execution, Audience Segmentation, A/B Testing, Marketing, Digital Media, Client Relations, Email Marketing, Research
Experience
Kelli Zamecnik's Contact Information
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