Kelley Puckett

Chief Marketing Officer @ goodr

About

I am a seasoned marketing executive with extensive experience in building brands, scaling marketing organizations, and driving omnichannel growth across the consumer and entertainment sectors. Recognized for demonstrating a natural aptitude for connecting brand, performance, and customer experience, as well as for building high-performing teams and scalable marketing systems, I have a verifiable history of contributing directly to company growth and market expansion. Professional focal points include marketing strategy and advisory, organizational design, go-to-market strategy, omnichannel growth, brand development, experiential marketing, and cross-functional leadership. Currently, I am the Chief Marketing Officer at goodr, where I lead Digital, Awareness, Retail, Flagship, and Global Marketing. Under my leadership, I have built and scaled integrated marketing systems across go-to-market strategy, channel planning, and execution, while aligning brand and growth efforts across DTC, Amazon, retail, and emerging channels. I also drive cross-functional collaboration across marketing, creative, product, and revenue teams to ensure cohesive execution and sustained business impact. Colleagues describe me as a strategic, pragmatic, and collaborative leader who can be relied upon to build clarity, align teams, and deliver solutions that drive both immediate results and long-term growth. I welcome the opportunity to collaborate with likeminded professionals here.

Country

United States

City

Los Angeles

Industry

Sports

Skill

Experiential Marketing, Go-to-Market Strategy, Retail Marketing, Mobile Marketing, Digital Media, Media Planning, Integrated Marketing, Digital Marketing, Marketing Strategy, Social Media, Advertising, Digital Strategy, Media Buying, Social Media Marketing, Online Advertising, Account Management, Outdoor Advertising, Marketing Communications, New Business Development, Marketing

Experience

Chief Marketing Officer

goodr

2019-1 - Present · 7 yrs 9 mos

Los Angeles, CA

Pilot the strategic direction and execution of all marketing functions, including digital, brand awareness, retail, flagship, and global initiatives, ensuring consistent brand storytelling and performance across every customer touchpoint. Own and continuously refine the company’s omnichannel growth strategy, aligning direct-to-consumer, Amazon, retail, and emerging channels into a cohesive and scalable revenue-driving ecosystem. Design and operationalize integrated marketing systems that unify go-to-market strategy, campaign planning, and execution workflows, enabling improved speed, consistency, and cross-functional visibility. Translate high-level brand vision into actionable marketing strategies, ensuring that campaigns and initiatives are both creatively compelling and aligned with measurable business objectives. Supported the launch and positioning of the company’s flagship retail concept, “The Cabana,” as a physical extension of the brand experience.

Executive Director Advertising

Paramount Pictures

2010-6 - 2019-1 · 8 yrs 8 mos

Los Angeles, CA

Directed end-to-end media strategy and planning for major theatrical film releases, ensuring alignment between campaign objectives, audience targeting, and global distribution strategies. Orchestrated substantial media investments across digital, social, and traditional channels, balancing brand-building initiatives with performance-driven campaign goals. Liaised with creative, production, and distribution teams to ensure that media strategies were fully integrated with content, messaging, and release timing. Supported global campaign rollouts by adapting media strategies to regional audiences, market conditions, and distribution requirements. Developed and executed multi-channel media plans designed to maximize audience reach, engagement, and box office performance across diverse markets