keji oshin

* Ran the display team * Researched and present tools and techniques to showcase data insights e.g. PiktoChart, Timeline.js, Tableau * Researched new ways to optimize campaigns for better performance (training with AppNexus, Facebook) * Organized and trained new display team members using different learning tools including: hour-long sessions, short (15 min) “pow-wow” sessions, display homework, taking team members to display seminars and events , one-on-one sessions etc.

Day to day Responsibilities: I was the technical ad operations expert for Hearst magazines, primarily ELLE, but also including others like Marie Claire, Esquire, Popular Mechanics, Cosmo etc. Served as a senior trafficker in the team and had some managerial responsibilities including interviewing potential traffickers (I hired two), preparing and updating ad operation documentations, team training and provide technical support to other traffickers when they have questions Use DFP (Dart for Publishers) for setting up ad campaigns running on the above sites Review campaigns in DSM and adjusted buffers where required (after campaign launch) Traffic several types of creative including MediaMind, DFA, Pointroll, CheckM8, Flash and gif/jpg Pull adhoc reports during the campaign lifetime and also pull a billing report at the end of the campaign, reconciling the figures with the original media plan to show how we were able to deliver against that plan

* Be the Subject Matter Expert in Display, Mobile and Video advertising for Kinetic; also teach others in the Social Campaign management team how to build and optimize campaigns across Display, Mobile and Video. * Strategize with the Sales team to provide comprehensive, multi-channel campaign ideas to major clients and agencies * Manage and optimize campaigns on the Kinetic Social Platform across Facebook, Twitter, Pinterest, Instagram, and LinkedIn in order to become a Social Media Expert. * Use proprietary social data for campaign delivery across Social, Display and Mobile. Identify and escalate issues appropriately. * Provide inputs and guidance around campaign design, including requirements for success and optimal use of the DSP platform to achieve client goals. * Provide campaign pricing for Display, Mobile and Video during the RFP process. * Closely work with Account Management team to understand client needs and communicate insights and results back to the clients. * Provide feedback and input for Product Development efforts.

* ❏ Manage ad ops and programmatic services org * ❏ Manage daily operations - planning, financing, trading, reporting * ❏ Support Operations team to build out sell side platform (SSP)/Ad network for client * ❏ Set product and services strategy and act as formal product owner * ❏ Support enterprise pre- and post-sales engagements including preparing materials, sitting in meetings etc. * ❏ Building out client services model for trading, billing, and account management * ❏ Creating internal structure for cross-department communication and collaboration * ❏ Provide timely and accurate analytics and reporting * ❏ Communicate with key stakeholders to ensure flawless campaign execution * ❏ Understand clients business to consult on how best to achieve campaign goals * ❏ Effectively collaborate and communicate with Product and Sales orgs. to identify value-adding opportunities with existing and future customers * ❏ Research and evaluate publisher inventory and strategic opportunities * ❏ Troubleshoot campaign issues

I was trained in understanding how to manage the 3 cardinal pillars in any project i.e Project Scope, Time and Cost. I am well versed in the 10 knowledge areas (and the 47 processes)","Project Integration Management","Project Scope Management","Project Time Management","Project Cost Management","Project Quality Management","Project Human Resource Management","Project Communications Management","Project Risk Management","Project Procurement Management","Project Stakeholder Management"]