Keith Jensen

Sales & marketing consultant working with various private equity firms such as KKR, Waud Capital Partners, Periscope Equity, The Riverside Company, and more to help their portfolio companies achieve aggressive growth goals. - Served as interim chief marketing officer for multiple SaaS and healthcare portcos - Conducted in-depth audits identifying opportunities to improve ROI on digital marketing initiatives - Helped ensure portcos have the right marketing talent and assisted in hiring the ideal full time marketing leaders - Implemented data-driven initiatives to drive growth: SEO, search engine marketing, account-based marketing, website optimization, de novo & acquisition playbooks, rebranding efforts, go-to-market strategy, budget creation, KPI dashboards, and more

- Restructured / built marketing and comms teams - 60%+ organic company growth - Executed press for $2.1B Series C round - Managed rebrand from Hotel Engine to Engine - Launched PLG inbound motion - Implemented performance dashboards for metrics-driven decisions - Drove demand and awareness through PR / earned media - Planed, managed, and spoke at events - conferences, tradeshows, activations, and internal all-hands - Managed employer brand, employee comms, and workplace engagement

Served as marketing consultant / interim CMO across various Periscope Equity portfolio companies.

Implemented marketing best practices across Periscope Equity portfolio companies Served as interim Chief Marketing Officer and hired / trained full time marketing leaders for: - Uprise Health (a technology-enabled EAP with Chronic Condition Management and Managed Behavioral Health) - CyberMaxx (Cybersecurity, specializing in healthcare) - Sentrics (Technology for entertainment, engagement, and improved safety at Senior Living facilities) - WPAS (Third Party Administration services for the Taft Hartley industry) Consulted with Power Digital, Praecipio, and MAS Medical Staffing

- Rebranded three acquisitions to become Brightfin - Built digital marketing strategy, funnel, and dashboards - Created scalable 1:1 ABM strategy to hyper-targeted ICP - Built / managed marketing and PR team

Advised various Waud Capital Partners portfolio companies in the areas of marketing strategy, branding, and analytics. - Ivy Rehab: network of 250+ physical therapy practices across 10 states. - The GI Alliance: largest physician-led gastroenterology group in the US with 200+ physicians and over 150 locations. - Dimensional Dental: Dental Support Organization (DSO) with 60+ locations and 15 brands across the Northeast. - APDerm: growing network of dermatologists across the New England region. - Heart + Paw: pet care start-up offering veterinary care, grooming, day care, boarding, and retail. - Apotheco Pharmacy Group: network of specialty pharmacies in the northeast region. - Concierge Home Care: rapidly growing home health business with coverage across most of Florida.

MARKETING: Led all marketing and branding efforts for 125+ clinics across 10 states with a heavy focus on digital marketing including SEO, SEM, retargeting, and display. Developed internal marketing team with in-house creative abilities and a focus on operational efficiency. Launched Patient Relationship Management system that increased online reviews from 100 reviews with 3.2/5 stars to over 3,000 reviews with 4.9/5 stars. Implemented marketing dashboard to track exact number of new patients from digital marketing initiatives to truly measure the effectiveness of campaigns (tracked over 3,500 new patients resulting in $4.7M of gross revenue). Worked closely with business development team to help grow Ivy Rehab from 45 clinics in 3 states to 125+ clinics throughout 10 states within 1.5 years (growth efforts came from both de novos and acquisitions). Shot and edited over 60 videos for the purposes of patient education and operational efficiency within our clinics. SALES: Developed sales team structure, training manuals, compensation plans, etc. Launched Salesforce CRM to track activity and effectiveness of sales team Managed sales team members across Midwest and East Coast

Created and executed 360 marketing plan including traditional campaign components and digital campaign components such as email campaigns, SEO, online videos, digital content alignment, hypertargeted mobile ads, and various social media engagement strategies directed toward patients as well as healthcare professionals. Created online clinical training for physical therapists and other healthcare professionals. Led rebranding efforts including designing, writing, and overseeing production of new FDA-compliant U.S. website to serve as global rebrand platform for all territories. Wrote, shot/edited photography & videography to create print and digital marketing materials for healthcare professionals and patients.