Keith Wichman

Paid Media Director @ Spark Networks

About

I’m a performance marketing leader with 20 years of experience turning digital media into scalable revenue engines.I specialize in building and optimizing full-funnel growth strategies across SEM, paid social, display, mobile, CTV, e-commerce, and subscription businesses. Throughout my career, I’ve managed budgets exceeding $275M annually and helped organizations grow users, subscriptions, and lifetime value while improving acquisition efficiency.My focus isn’t just on driving traffic — it’s on building systems that connect acquisition, data, product, and lifecycle marketing so growth is both measurable and sustainable. I’ve led performance strategy for global brands and DTC platforms, improving ROAS, lowering CPA/CAC, and increasing retention by leveraging first-party data, advanced attribution, structured testing, and cross-functional collaboration.I’m passionate about:• Turning complex data into clear, actionable strategy• Scaling acquisition while protecting efficiency• Improving LTV through smarter targeting and lifecycle optimization• Building high-performing teams and strong partnerships across analytics, product, finance, and MarTechWhether it’s launching new growth channels, stabilizing performance after platform shifts, or creating measurement frameworks that leadership can trust, I thrive at the intersection of marketing, data, and business impact.Always open to conversations about growth strategy, performance marketing, and building efficient, scalable acquisition engines.

Country

United States

City

New York City Metropolitan Area

Industry

Online Media

Skill

Startups, ROAS, Growth Marketing, LTV:CAC, Performance Attribution, Paid Social Media Advertising, CAC, Client Communication, Paid Media Strategy, Paid Search Strategy, Paid Media Advertising, Account Management, Sales Growth, Fitness, Growth Strategies, D2C, Online Sales, Online Travel, LTV, Software as a Service (SaaS)

Experience

Paid Media Director

Spark Networks

2025-2 - Present · 1 yr 8 mos

Senior Director of Marketing

JMD Media LLC

2024-1 - 2025-2 · 1 yr 2 mos

Extensive experience in digital campaign analytics: attribution methods, media mix modeling, conversion KPIs, Cost per Acquisition Experience in using data to both (i) inform strategy and communication (ii) develop meaningful GTM approaches that drive business outcomes. Optimization of media mix for clients leading with a test & learn approach to ensure we remain at the forefront of all acquisition opportunities

Director of Acquisition Marketing at Paramount +

Paramount

2022-1 - 2023-12 · 2 yrs

New York City Metropolitan Area

Extensive experience across the full marketing funnel, overseeing multiple channels such as paid social (Facebook, Pinterest, TikTok), Google platforms (Search, Shopping, YouTube), Apple search ads, television (linear, streaming), audio, affiliate marketing, mobile app and SEO.

Director of Acquisition Marketing

CBS Interactive

2015-11 - 2022-1 · 6 yrs 3 mos

Greater New York City Area

Managed all consumer marketing strategies, promotional campaigns, mobile app installs, partnerships and programs across the portfolio of products such as Showtime, CBS News, CBSSports.com, CBS Fantasy Sports and Sportsline.com.

CMO

Hopr Media

2014-5 - 2015-11 · 1 yr 7 mos

Spearheaded the mobile division which led to over $2 million by adding over 100 new mobile affiliates and 150 new offers in year 1. Lead sales team and negotiated new business development with key advertisers like Match.com, Hotels.com, Expedia, StubHub, DraftKings and FanDuel. Managed agency partnerships, including negotiating contracts and ensuring deliverables align with company goals.

Assistant Vice President

PlusMedia, LLC

2012-11 - 2014-5 · 1 yr 7 mos

White Plains, NY

Managed ecommerce and CPG budget across SEM, SEO, social, display, affiliate, email and remarketing channels.

Senior Director of Marketing

Ask Applications

2010-1 - 2012-11 · 2 yrs 11 mos

Yonkers, New York, United States

Managed all SAAS digital marketing, ecommerce and subscription programs across 80 products in over 50 countries. Maximized $275 million online CPA, CPC , CPM budgets.

Director of Marketing

Ask Applications

2009-1 - 2009-12 · 1 yr

White Plains, New York, United States

Oversaw campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementally. Utilized a data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our app acquisition initiatives by 10%.