Keith Mannella
Sr. Consultant @ Big Chalk
About
A Strategic Sales and Trade Optimization Professional with expertise in RGM, National Account Management, Category Management, Shopper Marketing and Cross Functional Collaboration. I have a strong understanding of all retail channels driving profitable sales growth and long term customer/stakeholder relationships Servant Leadership, Continuous Improvement, Strong Curiosity, Team Focus and a Customer First mentality across external and internal partners is the foundation of my career. My ability to collaborate across departments and find creative solutions to meet a customer's needs has been a key to reaching sales/strategic goals. I bring a uniquely wide view of customer engagement and collaboration. My background includes supporting RGM strategic guidance across Grocery/Mass retailers by enabling effective fact based planning with trade reporting tools as well as shopper driven insights improving ROI by 16%, managing a Category/Strategy team that developed best in class insights and new processes that helped increase distribution and drive profitable share growth. I also have a strong understanding of customers across all channels. This comes from having managed regional accounts to calling on the Walmart Buyer to helping develop strategies/plans for national accounts like Publix, Kroger, Costco, Target, SAMs, Albertsons/Safeway etc creating programs and events that drive sales growth. An Important Strength is that I Truly CARE about: * Meeting needs * Doing it right * Relationships with - my co-workers - my products - my customer - my company's mission Email: kmannellasix@gmail.com Phone: (317) 760-3604
United States
Greater Indianapolis
Consumer Goods
Business Planning, Category Management, Customer Insight, Business Development, Trade Marketing, Consumer Products, Competitive Analysis, Marketing Strategy, Grocery, Pricing Strategy, Shopper Marketing, Market Planning, Sales, Cross-functional Team Leadership, Management, Trade Promotions, Nielsen, Sales Growth, In-store Marketing, Consumer Insight
Experience
Sr. Consultant
Big Chalk
Greater Indianapolis
RGM/Sales Planning/Acct Mgmt Consulting
KLM Consulting Services LLC
Indianapolis, Indiana Area
Sr. Manager Revenue Growth Management Analytics
Bimbo Bakeries USA
Greater Indianapolis
Supported Trade & Promotional strategic guidance across Grocery/Mass retailers by enabling effective fact based planning with trade reporting tools as well as shopper driven insights improving ROI by 16% Oversight of trade promotional reporting tools including training and maintenance Implemented promotional and ROI tools guiding stakeholders on how to leverage reporting insights Analyzed pricing impacts on key KPIs and sales trends via monthly share outs Incorporated shopper behavior insights related to promotional levers as additional view point
Director of Category Management & Trade Solutions - All Channels
Heartland Food Products Group
Carmel, IN
Directed a team in driving Category Management Insights & Trade Solutions across all retail customers increasing sales for Heartland and our categories using data driven insights to improve shelving, assortment, pricing, promotion and trade efficiency becoming a highly valued resource for our customers and internal partners
Sr. Sales Planning Manager - All Channels
Welch's
Concord, MA
Sr. Sales Planning Manager for the Sparkling Grape Juice, Jams/Jelly, Refrigerated Juice and Innovation Platforms working collaboratively with Marketing, Operations and Field Sales ensuring best in class execution along with efficient trade spend.
Business Development Manager - Walmart Team
Welch's
Bentonville, AR
Managed Welch's Customer Marketing activities at Walmart for all platforms and worked closely with Welch's Marketing on Brand Goals and long term planning. Collaborated with team on New Item Presentations and Business Reviews with Buyers. Managed relationship with Walmart Marketing Department selling in programs and ideas. Worked closely with local agencies on programs.
Customer Marketing Manager - Walmart Team
Kimberly-Clark
Responsible for all divisions of Kimberly-Clark regarding development and execution of Marketing to Wal-Mart and SAMS and lead contact for Wal-Mart and SAMS Marketing Department Owned all agency and vendor partner relationships
Customer Marketing Manager - Walmart Team
Mondelēz International
Bentonville, AR
Work closely with internal Marketing Department as well as Walmart Marketing developing and executing account specific in-store marketing events. Sold in events to Walmart Buyers as part of a complete Business Plan
Customer Business Manager - Walmart Team
Nabisco
Bentonville, AR
Selling responsibilties calliing on Walmart for both the Candy Department and Seasonal Department for the LifeSavers Candy Division
Education
Webster University
Wake Forest University
Economics
Keith Mannella's Contact Information
Phone
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