Keith Kravcik

Chief Portfolio Officer responsible for identifying food and beverage concepts where Cleveland Avenue's unparalleled resources and expertise will support the accelerated growth of these businesses and the people behind them through it's Investment Fund,Incubator Facility and Acceleration Services.

Responsible for all Finance,Accounting,Strategy,Legal,Human Resources,Purchasing and IT Functions while executing a turnaround to maximize shareholder value through a comprehensive Brand Re-Invention.

Responsible for re-organizing and building financial department of over 800 personnel to better align with business needs and transform the finance group into valued business partners from its current scorekeeper role. Led strategy and financial resources in completion of $3.3 billion sale of underperforming retail grocery chains to Cerberus Capital consortium. Lead Company representative with Board of Director- Audit and Finance Committee Significantly improved financial reporting close,earnings release and investor relations process.

Reporting to Chief Operations Officer U.S.A. and CFO U.S.A. while responsible for managing a financial team of 78 home office personnel and 120 regional and divisional finance team members. • Served on senior management team that revised, created, and implemented sales plans that increased overall sales by $6.6B or over 27% for the 5 year period ending ’09. • Led team that developed company operated restaurant ownership and profit optimization plans, including treasury considerations, which significantly improved operating margins and increased profits by $198MM since ’03. • Developed and implemented U.S. wide e-procurement strategy that saved over $78MM and projected to save well over $100MM annually while reducing headcount and limiting G&A growth. • Reduced turnover 20% by partnering with HR and operations to restructure restaurant level compensation and targeted incentives bonus program. • Standardized and centralized business scorecards, restaurant valuations and other processes to the home office resulting in improved quality, consistency and efficiency. • Successfully implemented conversion of financial system to Oracle platform which will be utilized to expand the Oracle systems and Shared Services centers globally. • Key team member on several global governance boards including Finance, Shared Services and IT Systems Implementation. • Successfully implemented SOX; strengthened US internal control environment resulting in highest global market internal audit implementation rating. • Received Division President's Recognition Award in February ’06. • Selected by CEO to serve on Profit Sharing Administrative Council on behalf of the Board of Directors, responsible for over $2B in plan assets.

Reported to President of Latin America and Canada, and led business team in development of strategic framework to grow Latin American business over the long term. Involvement in all operational areas including marketing, real estate, supply chain, treasury, strategy and consumer insights. • Sales increased by $1.388B or nearly 100%, reversed losses of ($17.5MM) to profits of $219MM and improved overall return on assets from (-1.2%) to over 11.7% in 3 years. • Developed and executed plan to regionalize Latin America and leverage marketing and supply chain spend across country borders, resulting in over $10MM in efficiencies. • Reduced G&A by 33% and capital spend by 80% while closing 3 underperforming markets and over 100 restaurants during severe economic period. • Developed and executed plan to repurchase over 150 restaurants from franchisees to support turnaround efforts. • Created and implemented comprehensive strategies on marketing, pricing, product offerings and remodels with Puerto Rico franchisees that reversed slight loss to over $10MM in profits in less than 18 months.

Responsible for driving and setting growth strategies outside of the core brand. Developed and presented this strategic plan to the Board of Directors. • Conceived, evaluated and executed new brand acquisition of Donato’s pizza and played key leadership role on the Chipotle acquisition. • Led management level team responsible for G&A cost reductions totaling over $110MM. • Developed initial competitive intelligence database providing management with key strategies and tactics of competitors

Accountable for successfully managing the worldwide corporate controller group responsible for consolidating global results and preparation of all external SEC reporting and investor relations activity. • Successfully implemented new financial consolidation system to replace the manual and inefficient process of consolidating over 100 countries and currencies

Lead Senior Manager on several of the firm’s largest public clients: McDonald's Corporation, True Value, and Coca-Cola Bottler. • Coordinated multi-national audit engagements in 55 countries for McDonald's Corporation. • Developed and applied a detailed understanding of generally accepted accounting principles (GAAP).