Keith Dangel

Director, Spine Service @ Physician Direct

About

Through Physician Direct, surgeons can learn about innovations, ask questions, and get compensated for their expertise, all without taking time away from their patients, practice, or family. No more long dinners hearing about products you will never use. Instead, we introduce you to three to five targeted technologies in focused 7, 11, or 15-minute meetings, all within the span of an hour. For medtech companies, I make sure your technology reaches the right surgeons. Rather than hoping trade shows deliver, I arrange live, private one-on-one meetings with only the surgeons performing the procedures your technology supports. The result is a higher ROI, stronger engagement, and genuine conversations that drive adoption forward. My background in spinal hardware sales and distribution, combined with years of working alongside surgeons, has taught me two key lessons: a surgeon’s time is priceless, and getting a new technology adopted is harder than ever. Physician Direct solves both challenges by creating a smarter and more efficient way to connect. If you are a surgeon who wants to stay sharp on new solutions without disrupting clinic, travel, or wandering exhibit halls, Physician Direct is for you. And if you are a marketing or sales leader looking for valuable engagement with your target surgeons so your product gets into the right hands and is adopted faster, let’s talk.

Country

United States

City

Chapel Hill

Industry

Medical Device

Skill

Ambulatory surgery center , Medical Technology, Selling, Medical Devices, Working with Surgeons, Operating Room Sales, Problem Solving, Spine Surgery, Hospital Sales, Consultative Selling, Sales Presentations, Digital Sales, Urological Surgery, Spine, Surgeons, Artificial Intelligence (AI), Consulting, Customer Relationship Management (CRM), Microsoft Office, Microsoft Power BI

Experience

Director, Spine Service

Physician Direct

2024 - Present · 2 yrs

𝗣𝗵𝘆𝘀𝗶𝗰𝗶𝗮𝗻 𝗗𝗶𝗿𝗲𝗰𝘁®: 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗦𝘂𝗿𝗴𝗲𝗼𝗻-𝗧𝗲𝗰𝗵 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 At 𝗣𝗵𝘆𝘀𝗶𝗰𝗶𝗮𝗻 𝗗𝗶𝗿𝗲𝗰𝘁®, we revolutionize how surgeons evaluate new technologies. By solving the challenge of meaningful surgeon engagement, we deliver stellar ROI—without the high costs of trade shows or extensive sales travel. 𝗛𝗼𝘄 𝗪𝗲 𝗪𝗼𝗿𝗸: • Targeted Surgeon Access: Pre-screened prospects tailored to your criteria (KOLs, ASC owners, private practice leaders) • Flat-Rate Meeting Blocks: Choose 20, 15, or 12 meetings at affordable rates—no hidden fees • Engagement Metrics: Detailed post-meeting insights to track impact • Full-Service Logistics: We handle scheduling and follow-ups, so you can focus on showcasing your innovation 𝗙𝗼𝗿 𝗦𝘂𝗿𝗴𝗲𝗼𝗻𝘀: 𝗣𝗵𝘆𝘀𝗶𝗰𝗶𝗮𝗻 𝗗𝗶𝗿𝗲𝗰𝘁® 𝗺𝗮𝗸𝗲𝘀 𝗶𝘁 𝘀𝗶𝗺𝗽𝗹𝗲 𝘁𝗼: • Evaluate products at your convenience, from anywhere • Discover curated solutions relevant to your practice • Receive compensation for your time, per industry standards. • Save time: Commit just 60–90 minutes over 2 days—no travel required Join 450+ surgeons already transforming their practices with 𝗣𝗵𝘆𝘀𝗶𝗰𝗶𝗮𝗻 𝗗𝗶𝗿𝗲𝗰𝘁® Stop waiting for surgeons to find your product. With 𝗣𝗵𝘆𝘀𝗶𝗰𝗶𝗮𝗻 𝗗𝗶𝗿𝗲𝗰𝘁®, you'll connect directly with decision-makers. Ready to supercharge your launch? Let’s connect!

Senior Account Manager

OR Direct

2024 - Present · 2 yrs

𝗢𝗥.𝗗𝗶𝗿𝗲𝗰𝘁 creates direct access between innovative hospital technology companies and OR leaders with real buying power. 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂? If your product or service is built for OR surgical administrators, including ASCs, I can help you connect with your ideal audience in a way that is efficient, focused, and cost-effective. For my network of surgical administrators: I would be honored to explore whether your facility is a fit for our platform and to discuss how we can bring meaningful innovations into your OR.

President

KMerica, LLC

2011 - Present · 15 yrs

North Carolina

Medical device distributorship distributing niche products for Urology, Orthopedic, and Spinal surgery. Coverage and strong relationships throughout North Carolina.

Medical Affairs Program Manager

Medtronic

2020 - 2022 · 2 yrs

Medtronic is the global leader in medical technology, services, and solutions. Medtronic’s Cranial Spinal portfolio contains devices and therapies for the treatment of neurological, cranial, and spinal disorders and diseases, as well as surgical technologies designed to improve the precision and workflow of neurological, cranial, and spinal procedures.

Distributor

Medtronic Spine & Biologics

2019 - 2021 · 2 yrs

Greensboro--Winston-Salem--High Point Area

Distributor Sales Associate

3C/Invictus

2006 - 2011 · 5 yrs

Raleigh-Durham-Chapel Hill Area

Established, trained, and managed a distribution network of ten distributors nationwide for a US launch of an established European Orthobiologic line.

Director of Display Advertising

Baseball America

2000 - 2006 · 6 yrs

Durham, NC

Managed marketing aspects of Baseball America and Baseball America.com. Focusing on display, online advertising, and media sponsorships for tournaments, showcases, and award events. Baseball America, an independent media company, covers the majors, minors, college, high school, foreign, independent, and amateur baseball with an emphasis on player development. Baseball America is recognized for its editorial leadership covering prospects, the draft, and college baseball. Baseball America publishes a bi-weekly magazine and 5 annual baseball reference titles