Kehkashan Basu, M.S.M., MBA

• Lead and assess multi-format marketing strategies for Zehnder and Lifebreath brands across North America • Manage the ventilation marketing spend and enhance ROI • Spearhead high-profile sustainability initiatives and thought leadership events on the sides of major United Nations conferences, elevating brand visibility in global cleanair and sustainability forums • Lead the development of content across digital and traditional formats to enhance brand equity and stakeholder engagement

• Led content creation for social media, websites and other platforms for Zehnder and Lifebreath brands across North America • Generated 81,377 LinkedIn views for Lifebreath and 40,835 for Zehnder America in 2025 • Achieved 96.3 percent growth on Lifebreath Instagram and 30.3 percent growth on Zehnder America LinkedIn • Expanded Zehnder Group North America LinkedIn audience by 1,090.5 percent • Designed and executed sustainability-focused marketing programs aligned with corporate sustainability priorities • Translated sustainability strategy and performance data into structured brand narratives • Converted internal sustainability data into audience-ready insights supporting energy efficiency and emissions reduction goals

• Conducted Living Wage Assessments, Nature and Biodiversity Assessments for target setting through the application of the Global Reporting Initiative (GRI), Science Based Targets Initiative (SBTi), UN Sustainable Development Goals (SDGs) and UN Global Compact (UNGC) • Researched reporting standards for the Annual Sustainability Report, gaining extensive knowledge on Sustainability Accounting Standards Board (SASB), International Sustainability Standards Board (ISSB), S&P Dow Jones Sustainability Indices (DJSI), S&P Corporate Sustainability Assessment (CSA), CDP, Task Force on Climate-Related Financial Disclosures (TCFD) and Taskforce on Nature-related Financial Disclosures (TNFD) • Developed ESG and social impact training modules for internal stakeholders • Created cause marketing campaigns to promote ESG and CSR social impact activities of Zehnder Group

• Provided strategic leadership, built senior level partnerships with key stakeholders globally, and represented the organization at the United Nations • Conducted extensive analyses on solar energy and renewable energy development and markets to convert policy research into concrete ground-level solar technologies for social good • Built the organization’s marketing function and websites from the ground up, leading coding and graphic design to establish brand presence, digital infrastructure, and scalable growth channels • Devised Sustainability Education curriculum for Toronto District School Board, Canada's largest, engaging over 600 schools and 250,000 students • Installed a solar water farm and solar water distillation systems in Cambodia and Kiribati to provide clean drinking water to a severely marginalized communities • Instituted the use of solar-powered mobile libraries through community organizing to deliver books to the doorstep of out-of-school children in Liberia, India and Bangladesh through clean transportation • Installed Agrivoltaic solar technology to support farmers in Bangladesh and India in sustainable agriculture and decarbonization • Appointed by Government of Suriname as a renewable energy consultant to its youth parliament • Partnered as a sustainability consultant with leading construction firms, transportation firms, hotels and government departments in the UAE to develop their 2030 solar energy transition, including conducting presentations to introduce the development of multi-stakeholder circular economy roadmaps through energy data visualization, analyses and reporting strategies • Awards: Dubai Supreme Council of Energy's Emirates Energy Award, Gold Stevie Award for Women in Business

• Environmental Finance & Impact Investing (EFII) Fellow • Green Technology Innovation Fellow • VP of Finance, Musicians Club • Member of Consulting Club, Sustainable Global Enterprise Club & Women’s Management Council • Consultant at Big Red Consulting • Runner-Up, Battle of the Brands • Course Assistant, Marketing Core Course, Fall 2023 • Course Assistant, Strategy Core Course, Fall 2023 • Course Assistant, Critical and Strategic Thinking Core Course, Fall 2023 • Course Assistant, Executive MBA Microeconomics Core Course, Fall 2023

• Dean's List Scholar • Co-Chair Student Advisory Committee on Sustainability • New College Leadership Awardee • Community Engagement and Outreach Assistant at the UofT St. George Sustainability Office • Douglas Pimlott Graduating Scholarship Awardee