Keerthana M.

As Founder & Chief Strategist, I lead a 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 built for founders, operators, and decision-makers who want strategy-first execution across web, search, systems, and AI. 𝐎𝐮𝐫 𝐰𝐨𝐫𝐤 𝐛𝐥𝐞𝐧𝐝𝐬 𝐡𝐮𝐦𝐚𝐧 𝐢𝐧𝐬𝐢𝐠𝐡𝐭 𝐰𝐢𝐭𝐡 𝐬𝐦𝐚𝐫𝐭 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐠𝐫𝐨𝐰 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐭𝐡𝐞 𝐧𝐨𝐢𝐬𝐞.⁣⁣⁣ ⁣⁣⁣ We specialize in turning fragmented digital efforts into clean, scalable systems — built on purpose.⁣⁣⁣ ⁣⁣⁣ 𝐖𝐞 𝐬𝐞𝐫𝐯𝐞:⁣⁣⁣ - Vision-driven businesses across tech, healthcare, manufacturing, and e-commerce⁣⁣⁣ - Founders and teams looking for digital direction, infrastructure, or execution support⁣⁣⁣ - Organizations ready to integrate AI and automation with real-world use and compliance in mind⁣⁣⁣ ⁣⁣⁣ 𝐂𝐨𝐫𝐞 𝐀𝐫𝐞𝐚𝐬:⁣⁣⁣ - Strategy, systems design, and market research⁣⁣⁣ - SEO audits, performance strategy, and content frameworks⁣⁣⁣ - Website development & custom web apps (incl. compliance-driven builds)⁣⁣⁣ - ADA / AODA accessibility audits and implementation⁣⁣⁣ - 𝘌𝘵𝘩𝘪𝘤𝘢𝘭 𝘈𝘐 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘪𝘰𝘯: content workflows, automations, operational tooling⁣⁣⁣ - Startup launch kits & 𝘧𝘳𝘢𝘤𝘵𝘪𝘰𝘯𝘢𝘭 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱⁣⁣⁣ ⁣⁣⁣ 𝐖𝐡𝐚𝐭 𝐬𝐞𝐭𝐬 𝐮𝐬 𝐚𝐩𝐚𝐫𝐭:⁣⁣⁣ Strategy first → execution that aligns⁣⁣⁣ AI, used wisely → not for hype, but for efficiency, clarity, and scale⁣⁣⁣ Deep thinking, clean tech → long-term momentum⁣⁣⁣ ⁣⁣⁣ 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐢𝐝𝐞 | 𝐁𝐮𝐢𝐥𝐭 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭.⁣⁣⁣ 𝘏𝘶𝘮𝘢𝘯-𝘍𝘪𝘳𝘴𝘵. 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘈𝘭𝘸𝘢𝘺𝘴.

As the Co-Founder, I helped establish a dynamic and innovative company specializing in advanced tech solutions for diverse industries, including e-commerce, manufacturing, healthcare, and more. Our team is dedicated to simplifying complex challenges and transforming ideas into reality through cutting-edge technology and strategic digital innovations. Segmentide is driven by a talented team that continues to exceed client expectations with precision and expert execution. Our comprehensive services include software development, digital marketing, SEO audits, startup kits, strategic consultations, etc., designed to foster sustainable growth and success for our clients.

As a Program Manager, I oversee critical clients in North America and the Middle East region, ensuring the successful delivery of projects. My responsibilities include: - Client Management: Build and maintain strong relationships with clients, understanding their needs and ensuring their satisfaction. - Project Delivery: Manage the end-to-end delivery of multiple projects, ensuring they are completed on time, within scope, and on budget. - Cross-functional leadership: Coordinate with various teams, including development, design, and marketing, to ensure seamless project execution. - Risk Management: Identify potential risks and develop mitigation strategies to ensure project continuity and success. - Performance Tracking: Monitor and report on project performance, utilizing data to inform decision-making and drive improvements. - Resource Allocation: Ensure optimal resource use, manage team workloads, and meet project milestones. - Stakeholder Communication: Maintain transparent and effective communication with all stakeholders, providing regular updates on project status and addressing any concerns. - Process Improvement: Continuously evaluate and improve project management processes, implementing best practices to enhance efficiency and effectiveness. - Budget Management: Oversee project budgets, ensuring financial resources are allocated appropriately and expenditures are tracked accurately. - User Experience (UX): Integrate UX principles into project planning and execution to ensure user-centric outcomes.

As the marketing communications manager, my main goal is to ensure all communications, both external (clients, partners, and vendors) and internal (employees, culture, and stakeholders), remain fluid and transparent. My roles include but not limited to: - Manage, develop, and review content and copy for marketing communications, both internal and external. - Develop and manage day-to-day relationships with external agencies, partners, and vendors. - Manage projects through clear cross-functional communication and diligent management of timelines and budgets. - Drive the end-to-end content production process – developing ideas, researching and writing, editing, and fact-checking. - Serve as a lead copywriter and copyeditor on critical projects. - Manage and maintain the content library, performing regular reviews and updates. - Create and maintain brand standards – voice, style, and guidelines.

The custodian of ‘Motiveminds Brand’. - Crafting strategies for the sales and marketing teams including digital, advertising, events, communications, and creatives. Finalize (using an external consultant) the Brand Identity and Promise. - Preparing and managing monthly, quarterly and annual budgets for the Marketing department. - Setting overall goals and aligning the goals of the organization and working in accordance with that. - Preparing and keeping updated the content - print and digital. - Inbound Marketing - guiding the team on strategies for Inbound and incorporating the lead generation strategies. - Owning all the Content Marketing – Static (blogs, articles, posts) and video content. - Digital Marketing – owning and operating all the social media channels of the company.

- Conduct thorough market research and market trend analyses. - Closely monitor competitor strategies and build a detailed competitive analysis of competitor services/products. - Propose new strategies and establish channels for networking the services and products. - Assist with the creation of various keywords, language, literature, signage/graphics, blogs, whitepapers, and other materials to be used in content marketing, internal/external meetings, and trade shows. - Propose, develop, execute, and report on sales enablement email campaigns. Social media monitoring and prospecting. - Lead generation and client prospecting External outreach and coordination for Sales & Services team - Assist in overall monthly and campaign-level reporting of sales and marketing KPI performance VS Goals.

- Assist on-page SEO activities with content optimization for the website, Metadata, keyword Placement, HTML Tags, and ability to write suitable & targeted Page Title, Meta Descriptions, Alt Tags, and so on. - Responsible for writing creative and compelling content for the product in multiple formats including, but not limited to; SEO friendly blogs / website content / online articles / brochures / pamphlets / blogs / social channels / press releases / case studies / video scripts / email marketing content. - Work collaboratively with product and marketing teams to strategize the marketing campaigns. Perform in-depth research about the product and its competitors and create strategies for a content calendar. - Be a part of client product demonstrations and provide valuable feedback to the product development team based on findings. - Create content based on the customer journey and develop content for each stage of the customer journey. - Propose ideas and create wireframes for the website to bring more traffic and improve the ranking of the website on search engines. - Provide recommendations based on marketing analytics and inbound assessment to address critical business and marketing challenges. - Develop inbound performance reports to analyze and monitor inbound strategy effectiveness and identify strategies to fill the gaps. -Regularly perform product audits to identify areas of opportunity. Unify marketing and sales platforms, people, and processes.

Responsible for the entire Marketing Communications for Brand Yeldi and its products Content Developing and Design Monitoring all Marketing Communications - B2B, B2C, BTL, ATL, Sales Pitches, Training modules and everything under the umbrella of Marketing. Lead the Digital Marketing Space and Social presence of Yeldi Brand Form collaborations and tie-ups to promote brand Yeldi.

Marketing Communications Marketing Strategist / Consultation Website Content Social Media Content Business Model Analysis Investor Presentation Content Preparation Articles, Blog Writing.

Worked as a Patent Analyst. As a part of my work have also done Market Research and made company / Client Portfolios. Creation of landscape with analytic reports. Data Mining for various Clients. Also have done the Patent Analysis and Search for multiple projects like: Novelty Search State of the Art Search Freedom to Operate Search Patent to Product Mapping, etc

Patent Search Analysis for the following Patentability/ Novelty Freedom-to-Operate/ Right-to-Use/ Product Clearance State of the Art Infringement Landscape Market Research Portfolio Analysis

I have worked in various Life Sciences projects including: IP Watch Landscape Analysis State of the Art Search Market Research My clients included Fortune 100 List.