Keegan Po

Keegan Po

Marketing Specialist @ Crisil

About

Hey! A marketing professional here, presently part of the Business Marketing team at Crisil Limited, where I bridge the gap between finance and marketing by leveraging storytelling, market insights, and data-driven strategies to enhance brand positioning. With experience in marketing and operations in the Middle East, I have led high-impact campaigns, built meaningful customer engagement, and operational initiatives from the ground up to break even. I put a strong emphasis on continuously upskilling- having completed my Advanced Certification in Digital Marketing and Communications from MICA- and now working on acquiring my Certification in Data Analytics and Generative AI from IIT-K to leverage the power of data in making better informed marketing decisions. Happy to connect! :D

Country

India

City

Mumbai

Industry

Financial Services

Skill

Microsoft Excel, Tableau, Python (Programming Language), Stripo, Pardot, Event Marketing, SQL, Data Analysis, Statistical Data Analysis, Business Analysis, Excel Dashboards, Predictive Modeling, Webinar Management, Email Marketing, Supplier Negotiation, Logistics Management, Inventory Management, Inventory Control, Operations Process Improvement, Supply Chain Management

Experience

Crisil

Marketing Specialist

Crisil

LinkedIn
2025-1 - Present · 1 yr 9 mos

Mumbai

NMC Healthcare

Assistant Operations Manager

NMC Healthcare

LinkedIn
2021-11 - 2023-9 · 1 yr 11 mos

United Arab Emirates

Operational Experience: • Coordinated with 50+ healthcare professionals and administrative staff daily, ensuring optimal task delegation and maintaining adequate staffing levels. • Monitored patient arrivals, appointments, and wait times, adjusting schedules as needed to maintain an efficient flow, improving appointment adherence by 20%. •Conducted quality checks on cleanliness, protocol adherence, and overall patient experience, achieving a 95% compliance rate with healthcare standards. • Reviewed and ensured compliance with healthcare regulations, including patient confidentiality and safety standards. Marketing Management: • Conceptualized and executed comprehensive social media strategies across platforms including Facebook and Instagram, resulting in a 30% increase in brand awareness. • Collaborated with healthcare professionals to create educational content for social media, blogs, and newsletters, enhancing patient engagement and trust. • Analyzed patient data and market trends to inform marketing strategies, leading to the successful launch of two new healthcare services. • Monitored and managed social media channels, engaging with followers and analyzing performance metrics to optimize content strategy, leading to a 25% improvement in engagement rates. • Oversaw the design and production of marketing materials, including brochures, flyers, and video content, ensuring consistency with brand guidelines.

NMC Royal Hospital - Mohammed Bin Zayed City

Marketing Executive

NMC Royal Hospital - Mohammed Bin Zayed City

LinkedIn
2021-2 - 2021-11 · 10 mos

United Arab Emirates

• Developed marketing materials, including brochures, flyers, social media posts, and website content, to promote hospital services and events. • Managed and updated the hospital's social media profiles, creating and sharing engaging content to increase brand visibility and engagement. • Promoted hospital events, workshops, seminars, and health fairs to attract attendees and participants. • Analyzed marketing campaign performance using tools like Google Analytics and social media insights and make data-driven adjustments. • Worked closely with physicians, nurses, and other hospital staff to gather information and support their marketing needs. • Developed relationships with local media outlets and coordinated press releases and media coverage of hospital events and achievements. • Provided regular reports to hospital leadership on marketing performance and ROI.

Education

University of Wolverhampton

University of Wolverhampton

LinkedIn

International Business

2019 - 2020 · 1 yr
Indian Institute of Technology, Kanpur

Indian Institute of Technology, Kanpur

LinkedIn
2025-4 - 2026-2 · 11 mos
École Intuit Lab

École Intuit Lab

LinkedIn
2023-10 - 2023-12 · 3 mos

This program spans an array of learning into subjects such as Photoshop, Illustrator, Premiere Pro, Motion Graphics, Typography, CMS, Webflow and Artificial Intelligence.

Keegan Po's Contact Information

Email

******@***.com

Phone

(**) *** ****

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