Kayvalee Udomsinroj

- Lead the omni-channel growth of Convenience Store (CVS) format - Develop the O+O strategy to maximise L’Oreal Consumer Products Division (CPD) market share - Collaborate with clients on initiating the O+O commercial plans

- Lead E-Commerce business of Consumer Products Division (CPD) division, across 3 brands including L’Oreal Paris, Garnier, and Maybelline, on Shopee - Define strategies in growing sell-out, while delivering platform PnL - Lead the team of Brand Platform Managers in developing overall commercial strategies to win on platform, gain market share, and maintain the #1 position in beauty category

- Launch the first-ever EVEANDBOY Online across all platforms, including website, mobile application (iOS & Android), and Marketplace with the in-house resources. - Manage all aspects of E-Commerce, covering business planning, strategy, promotional campaigns, marketing, inventory management, and technology including UX and UI designs. - Identify E-Commerce strategy, own and manage the P&L

- Overseeing the selling and buying strategy to ensure the category financial targets, sales and quantum profits, are achieved - Accelerating category growth through strong category plans, including trade plans, assortment reviews, joint business plans with business partners - Nurturing business relationships with vendors, from local to global scale, to drive the categories and improve trading position in a sustainable way - Reviewing category performance on a weekly basis and respond with the solid plans to secure Tesco Lotus's position as a market leader - Working with stakeholders to ensure the right product arrives at the right time and at the right price

- Own Brand products development (Dry Grocery - Food) - Overseeing Own Brand Re-Branding Project according to Tesco Global Own Brand Guidelines - Coordinating with various internal parties, including Commercial, Marketing, Technical and Supply Chain teams to ensure that new products (NPDs) are successfully launched within the timeline with proper communication, appropriate inventory, at the right pricing on agreeable margin, without compromising quality - Working with vendors for the End-to-End process improvements and at the same time developing new vendors to find the new business opportunities

- Managing own brand/ private label products in 8 major categories, from dry grocery, general merchandise, health and beauty care, mom and baby accessories, nonfood and cleaning to fresh meat, fresh seafood, and produce - Overseeing all aspects of own brand products, including products development, sourcing, buying, package designs, pricing, and promotion - Developing new products by sourcing products from both local and international suppliers, then negotiate for the best trade terms - Monitoring and analysing sales monthly and quarterly, then creating the appropriate strategy to ensure that the sales and profits targets are met, while the inventory is optimized - Perform category reviews and analyse market trends and customer insights periodically to make future plans for new own brand products development

- On the jobs training at Central Food Retail in various retail business functions, including merchandising, buying, marketing, operation, logistics and distribution, and own brand products development - Delivered projects in various areas, including Tops Shop Online Service and Fulfillment Rate Improvement; Tops Produce Shrinkage Analysis; New Year Hampers Market Analysis; Standard Merchandising Requirements for New and Renovated Stores; Impact of Tops Distribution Center (DC) Productivity on DC Costs; Marketing Plans for Own Brand Products

- Designed and developed company website based on Content Management System (CMS) - Maintained the database of the Reliability Laboratory

-Awarded a 4-year continuing full scholarship -Ranked 1st in the Computer Science program -Received SIIT Academic Excellence Awards - Gold & Silver medals

-Awarded a full tuition fee scholarship from Nottingham University Business School (NUBS) -Awarded the ASEAN Masters Scholarship from the University of Nottingham