Kaylyn Nguyen

▪ Executed hold out tests using R to identify incremental leads, resulting in an increase of 32% in market qualified leads ▪ Assessed the marginal efficiency of KPIs across paid channels to recommend optimal spend allocations saving clients $10,000+ ▪ Assembled datasets using SQL and Grow to connect in-platform metrics to CRM metrics to visualize full funnel performance ▪ Revamped campaign naming conventions and UTM parameters to promote a cohesive data structure across the agency

▪ Managed paid media accounts including Google, Facebook, LinkedIn, Reddit, and Bing across multiple B2B and B2C clients ▪ Developed dashboards in Grow using SQL to track performance and optimize budgets to meet business initiatives ▪ Analyzed creative performance using A/B split testing, improving CTRs by 41% and decreasing CPCs by 32%

▪ Worked with the internal email marketing team to apply SQL, Python, Excel, and Tableau skills to solve business initiatives ▪ Automated external email reports on Tableau to track WoW and MoM profit metrics, such as CPC, CTR, CPM, etc. ▪ Created growth reports to gather insight on previous monthly revenue and predict future monthly revenue ▪ Analyzed data from Hubspot to identify in order to maintain a high domain and IP reputation ▪ Optimized the internal mapping of hygiene vendors resulting in cutting costs by 50% and increasing drops by 10%

▪ Worked with Inbound Marketing Manager to execute lead generation, PR, and business operation initiatives ▪ Published internal case studies on client campaigns centered on SEM/SEO, Google Adwords, Facebook, Instagram, social media, and email marketing ▪ Assist with social media post creation including blog management using Content Management System ▪ Recorded and updated data on CRM system in order to manage customer interactions and marketing automation ▪ Developed content for digital marketing courses focused on email marketing and Facebook ads valued at over $1000

▪ Host events on campus to promote the Marquis brand around the UCLA campus ▪ Advertise Marquis products through social media and through word of mouth

▪ Audited the company’s finances via QuickBooks to maintain organization and keep track of expenses and income ▪ Applied for the company’s business license, EIN, and seller’s permit to allow for production to officially start ▪ Composed an Employee Handbook to provide legal protection of employees, guidance for managers, display company culture, as well as set an expectation for employees to uphold to in a comprehensible manner ▪ Led fellow interns on assigned projects to make production more efficient

▪ Organized retention forms, metal certificates, job orders, and tooling sheets for a chemical machining and metal etching company in order to create a more efficient work environment ▪ Assisted in metal touch ups to provide more precise metal etches and speed up the production process