Kaylin Phillips

I lead the full product function at Netstar, owning the end‑to‑end strategy, roadmap and performance across all product portfolios — including Mining, Video Telematics, Rental, Commercial, Public Enterprise, OEM, Consumer and Insurance. I am accountable for defining the long‑term product vision, consolidating multi‑year roadmaps, and ensuring every initiative delivers clear customer value, ROI and commercial impact. Key Responsibilities • Own and evolve the long‑term product vision, strategy and master 1–3‑year roadmap. • Drive commercial outcomes through pricing, packaging, margins, ARPU, GM% and retention optimization. • Lead and develop the full product team, establishing clear governance, KPIs and delivery processes. • Ensure roadmap delivery, product quality, platform stability and customer‑impacting outcomes. • Conduct market, competitor and emerging technology analysis to ensure differentiation and growth. • Oversee customer experience across portals, apps and interfaces, aligned to NPS/CSAT and platform health. • Present strategic updates and performance reporting to EXCO and Board committees. • Identify and drive innovation across AI, IoT, fleet systems, video telematics and strategic partnerships.

As a key leader and second in command in the Product Team, I defined and executed the strategic digital roadmap for the high-growth, and highly competitive consumer and insurance verticals, directly impacting market share expansion, user adoption, and spearheading strategic market entry initiatives. • Owned full P&L accountability for the insurance and consumer verticals, delivering sustained revenue growth and margin improvement through data-driven financial strategies and operational excellence. • Championed market innovation and global expansion, leading successful entry into new international markets and segments (e.g., MyNetstar Australia and Insurance) and shaping customer value propositions for long-term competitive advantage and customer loyalty. • Delivered transformative product launches, including STARtag BLE range (V1) in an aggressive timeline, unlocking untapped market segments and setting the scene for cross-segment expansion (B2C) and resellers. • Accelerated B2C growth at scale, achieving 115% YoY increase in customer adoption and 60% reduction in onboarding time through digital optimization and strategic execution. • Led a multi-phase Backend Modernization Program, which aims to drive stability, accelerate feature delivery, and overall improve the user experience; Responsibilities includes ensuring governance, vendor alignment, and executive approvals to secure success. Still in progress. • In the capacity as 2IC, played an active role in re-configuring the team, implementing processes to set the team up for success and stepped in where required in both leadership and tactical levels.

Owned and drove the strategic direction of consumer-facing platforms (web & app) to increase user adoption and engagement. Managed Business Intelligence (BI) products to deliver valuable insights to business and customers. • Led monumental digital transformation via end-to-end rebuild of the MyNetstar platform into a native app revolutionizing the B2C digital experience and exemplifying robust customer experience frameworks. • Achieved and sustained market-leading B2C customer satisfaction (4.5+ app store rating) and secured 2 industry awards, 1) Most Innovative App (New Gen Awards 2024) and 2) People’s Choice Award (#FNBAppOfTheYear2024), and runner up in the AfricaTechWeekAwards 2025, underscoring expertise in delivering acclaimed digital products that meet customer demands and align with business operational plans. • Stepped into a vacant BI Manager role for 18 months, strategically leveraging business intelligence to drive product and business insights. During this period, I also mentored 3 Data Analytics interns, fostering emerging talent. • Supported strategic BI utilization in collaboration with key stakeholders for accessible and strategic insights, enhancing value optimization while significantly boosting operating leverage. This was achieved by simplifying and standardizing dashboards, sunsetting legacy data sources, and centralizing approved BI assets for business use. • Orchestrated Agile methodologies across 6 diverse development teams and 4 different platforms (B2C & B2B), ensuring disciplined cost management for maximum ROI, accelerated digital transformation, and process efficiency.

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Key Responsibilities: * Strategic Market Expansion: Drove the required certification, proof of concept demonstrations, on-site trial, and project management for the launch of PAS-XP, a new product in the flameproof underground coal market. The first trial was unfortunately unsuccessful and the learnings from this experience has informed both future market entry strategies and new product launches. * Revenue Growth & Market Impact: Enabled Sales to surpass global PAS targets by 24.5% (2020) by aligning the product value proposition with strategic customer expectations. * Strategic Product Leadership: Defined and communicated the strategic direction for PBE's mobile technology, aligning with business objectives and market opportunities. * End-to-End Product Lifecycle Management: Oversaw the complete product lifecycle, from concept to launch and maintenance, ensuring on-time, on-budget delivery of high-quality products. * Global Roadmap Development & Execution: Drove the product roadmap, prioritizing features to meet global market trends, industry standards, and regulatory requirements. * Cross-Functional Collaboration & Stakeholder Management: Partnered with product development, sales, quality, and marketing; manage relationships with OEMs and strategic technology partners. * Senior Management Communication: Delivered product updates, progress, and strategic insights to senior management. * Sales Enablement & Customer Support: Served as SME for global sales, providing pre-sales technical support and driving customer support initiatives. * Market & Regulatory Intelligence: Proactively tracked industry/regulatory news across all markets PBE operated in to inform the product roadmap and ensure compliance. * Product Evangelism & Training: Led product training and maintained all product marketing and training documentation.

Recruited for this role based on recognized industry expertise, I drove the successful deployment and market adoption of the Proximity Alert System (PAS) product suite. This position leveraged my deep experience to provide technical leadership, strategic input, and process optimization, ensuring seamless integration, compliance, and competitive positioning of our solutions across diverse global markets. Key Responsibilities: * Certification & Compliance: Spearheaded all industry and regulatory testing and certification efforts for the PAS product suite in South Africa, ensuring full compliance and market access. * Global Proposal Development: Provided technical leadership and strategic input into all PAS proposals globally, encompassing scoping, system design, and pricing strategies to maximize competitiveness and win rates. * Strategic Partnerships & Integration: Managed relationships with technology partners and vehicle OEMs to facilitate seamless integration testing, solution validation, and successful deployments. * Process Optimization & Standardization: Drove standardization and simplification of key processes, including project scoping, field commissioning, product testing, and project sign-off, to enhance efficiency and scalability across the entire Group. * Global Deployment & Implementation: Managed and coordinated PAS trials and full implementations for both local and global customers, ensuring successful project delivery and customer satisfaction. * Market Intelligence & Competitive Analysis: Conducted in-depth market research and benchmark the PAS solution against key competitors across diverse sectors, including mining (surface and underground), manufacturing, and tunneling, to inform product strategy and maintain a competitive edge.

As a subject matter expert in Proximity Detection Systems (PDS), I delivered critical PDS solutions at Sasol Mining, significantly enhancing safety and operational efficiency. I was responsible for the strategic implementation and management of these systems, and led complex projects while ensuring compliance with stringent regulatory requirements. Notably, I was honored with a Safety Award in 2016 for the successful implementation of PDS at Sigma Colliery, following two fatal vehicle-to-person incidents. Key Responsibilities: * PDS Implementation & Upgrade Management: Coordinated the installation and upgrading of PDS solutions on electrical and diesel Trackless Mobile Machines (TMMs) to ensure Sasol Mining's compliance with all TMM-related regulatory requirements. * PDS Project Team Leadership: Managed the PDS Project team to enhance operational support and provide efficient 1st line support for PDS-related breakdowns. * PDS Trial Coordination: Coordinated PDS trials on Diesel TMMs, collaborating with various stakeholders, including Mine/Site personnel, vehicle OEMs, and 3rd-party Proximity Detection Interface (PDI) suppliers. * Incident & Technical Investigations: I participated in incident investigations and led technical investigations, contributing to root cause analysis and preventive measures. * Equipment Performance Management: Monitored equipment availability, downtimes, and premature failures, holding OEMs accountable for solutions and collaborating with Mine Management to implement improvement initiatives. * Industry Leadership & Collaboration: Actively participated in relevant industry forums, namely the Collision Avoidance Sub-committee and the MOSH Adoption Task Team, contributing to the development and dissemination of best practices. * Risk Assessment and Processes: Facilitated multiple risk assessments and contributed to the relevant codes of practice, standard operating procedures and planned task observations.

During my time as a Graduate Engineer in Training at Sasol, I gained a comprehensive understanding of the mining environment through departmental rotations, project leadership, and active participation in key committees. I was committed to developing my technical expertise and supporting my fellow graduate engineers. Key Responsibilities: * GCC (Mines) Preparation: Completed my Annexure E to fulfill the requirements for writing the GCC (Mines) certification in 2015. I did not end up obtaining my GCC as my career aspirations and interests were in the digital space. * Departmental Rotations: Rotated in various departments within the mining environment, gaining broad exposure to different operational areas. * Project Leadership: Completed various projects, including setting up an emergency electrical supply for the mine in the event of a total Eskom blackout, and developing power-saving strategies. * Supervisory Experience: Appointed as Section Belts foreman and managed to reduce engineering downtime with my 8 month tenure. * Committee Participation: Elected and participated in the 2014 Mining Engineer in Training Committee and the 2015 Sasol Junior Engineers Forum, where I supported newly graduated engineers and coordinated educational and social events.

I spent time with the 11kV Support Team (electrical department) to gain a better understanding of their operation and the mines electrical network. I was tasked to investigate reoccurring voltage regulation issues in an underground production section and make recommendations.

Assisted in a Proof Of Concept (POC) to digitize the manual Mining Shift report. This is the report that a miner is legally required to complete every shift that details personnel and productivity details. My brief role on the project entailed: - Testing a Personal Digital Assistance (PDA) underground during production shifts - Updating the database with relevant mining terms/codes, i.e activities and breakdowns - Educating users (miners and artisans) and capturing feedback

- Shadowed a Professional Engineer - Completed project reports