Kayleen Fang

Netflix's Strategy and Analysis group is the team in charge of the valuation and analytical strategy behind Netflix's business and content decisions. The team works cross-functionally to translate the incredible amount of data at Netflix into investment and product decisions. The team also evaluates the general programming strategy and leads market analysis. We are direct advisors to cross functional senior leadership who depend heavily on these strategic insights to inform critical business decisions across the company.

Established Japanese investment strategy to grow the market

Led programming strategy, deal analysis, content valuation. Responsibilities include analyzing content performance, viewing behavior, industry trends, competitive dynamics, and business drivers to develop & execute investment strategy.

Conducted rigorous business case assessments, market entry analysis, operations model optimization, and growth strategy development to help clients find creative and applicable solutions to their pressing C-suite issues. Key responsibilities include building productivity and financial models, market research, and effectively summarizing findings and presenting recommendations.

Worked with Marketing Professor Americus Reed to develop a work identity construct assessment