kaylee gates

A Sydney based start-up, Selz is an e-commerce platform for entrepreneurs and personal brands. The small but mighty Selz team facilitates transactions between sellers and buyers, and provides a simple way for sellers to display their products and services for sale. I worked with the Selz team to monitor transactions and audit new online storefronts. I also hopped in to answer questions and provide support to new and existing site users.

GiveForward was a Chicago based online crowdsourcing platform that enabled users to create fundraising pages for their loved ones in need and to show their support during medical crisis. GiveForward helped to raise nearly $200 million to cover medical related expenses before being purchased by YouCaring in 2017. I worked with a dedicated team to drive adoption and advocacy of the GiveForward platform. My roles varied in this start-up environment and included gathering and communicating end user feedback to UX and developer teams to optimize site performance, supervising promotional content creation and direct mail campaigns, and working with the Director of Business Development to monitor department expenses and new platform user attribution across business development efforts.

NCH is the global leader in business solutions for the redemption, settlement, and analysis of promotion offers. As an Account Coordinator at NCH, I tracked CPG clients' coupon redemption activity (about $240M annually) to provide performance analytics, trends, and advise on budgetary planning. I worked closely with Operations and Product teams to identify and communicate variances within our proprietary systems and software to protect client promotional investments. Clients: Johnson & Johnson, Kimberly-Clark, Land O'Lakes, Purina, Dial (Henkel) Corporation

* Marketing collateral design, editing, and distribution * Phone outreach and live panel discussions * Recruitment event scheduling, registration, and travel logistics * Student worker payroll and department expense reporting

OMD is an integrated communications agency providing media and marketing solutions to brands around the world, and has been named Global Media Agency of the Year (2005-2015) according to The Gunn Report. During my time at OMD, I provided media strategy and recommended tactics to generate awareness, drive in-store foot traffic, and online purchases for retail clients. I worked closely with digital media vendors and investment teams, internal buyers, and business intelligence departments to research new media capabilities, and media consumption behavior of target audiences. Clients: PetSmart and Pier 1 Imports.

TDW+Co is a full service advertising agency focused on connecting brands and businesses with multicultural communities and was named the fastest growing minority owned business in 2015 (Puget Sound Business Journal). At TDW, I managed key client accounts, leveraging customer data to identify target communities and recommend media solutions and tactics to best reach niche audiences. I led the media and interactive team to execute full funnel strategies across traditional (TV, radio, and print) and digital channels (online audio, online video, programmatic, and mobile platforms). Clients: Pacific Gas & Electric, Verizon, Western Union

Activities and Societies: Pi Sigma Epsilon