Kayla Kinney, MBA

Cimcor is the industry’s leader in developing innovative security and integrity software solutions and the creator of CimTrak, the market’s first real-time change detection and integrity monitoring software.

The Diamond Group is a full-service marketing agency that systemizes, simplifies, and scales modern marketing. • Manages all client projects, facilitating meetings such as kickoffs, scope discovery sessions, brand workshops, plan and website presentations, and more (as a fully remote, full-service agency) • Developed a collective of resources, best practices, approved processes, and scaled systems to execute projects, while continuously seeking improvements • Provides ongoing consultation as the primary contact for both full-retainer clients and project-only clients • Strategizes and develops marketing, advertising, and branding campaigns with multi-disciplinary internal teams for each specialty - leveraging SEO, SEM, PPC, email, print, social media, PR, and more. • Responsible for training all new employees on agency processes, procedures, culture, and tools • Oversees the Client Services Department, in its entirety, as their director, mentor, and colleague • Collaborates weekly with clients to strategize and execute plans to address challenges, adjust to trends, and determine/utilize their annual budgets (over 1 million in assets managed) • To date, client retention has increased by 255%, averaging a retention rate of 42 months (case study) • Reports directly to the CEO in a supporting role to lead initiatives, provide change management, and invent/implement process changes to scale and grow the business. *This role is fully remote with an option to visit our HQ office.

• Developed partnerships with various C-level executives across all industries and markets • Compiled digital performance reports with insights and recommendations for monthly, quarterly, and annual improvements • Consistently exceeded quarterly department goals set in coordination with our Market President (average annual revenue of 1.8 million) • Managed the sales team - business prospecting, pipeline, contract closings, recruiting/interviews • Oversaw the process of the sales pipeline and revenue forecasting in Salesforce to ensure accurate recording of prospecting activity, conversion success, and active sales opportunities at each stage • Developed and managed department annual expense budget • Coordinated with the national sales team for multi-market buys and events • Hosted and participated in various professional development, business development, and philanthropic events on behalf of TBJ • In collaboration with the editorial team, my team successfully developed and executed a new event series deemed “TBJ On the Road” • Obtained sponsorship, guest speakers, and donors for 22+ annual awards events (Fast 50, 40 Under 40, Best Places to Work, Healthcare Heroes, etc.)

• Promoted from Sales Manager to SME Director in November 2015 • Secured and managed high-profile client accounts such as Nike, Adidas, and Columbia Sportswear • Coordinate 250+ events annually, both private and corporate, ranging up to 5k attendees • Managed 'the brand' including final approval of all marketing, advertising, sales, and creative content • Negotiated advertising, partnership, and event contracts for our seven entities • Managed multiple cross-functional teams while overseeing project and event timelines • Provided clients with detailed site tours, timelines, and agreements • Developed, tracked, and mentored sales team on targets, pipeline, and marketing • Represented URG within the Portland Executives Association (as their youngest accepted member)

• Assisted event coordinator in event planning and execution • Collaborated with vendors, event managers, and clients • Scheduled staffing and monitored day-of activities • Created detailed event timelines and production strategies

• Employee of the Year (2014), Employee of the Month (2013, 2014) • Responsible for operations management, hotel sales, and guest relations • Created and posted social media content that further promoted the Provenance brand • Trained new hires and completed special projects for sales and marketing teams • Assisted in multiple branding projects and conducted market research • Restructured daily logs and procedures to increase team efficiency and guest satisfaction

• Assisted Dr. Bing C. Lin, Ph.D. as his research assistant • Collaborated on multiple research projects cross-continentally • Utilized enhanced communication to complete projects through multiple digital channels • Participated in complex discussions that required critical thinking and analytical skills • Conducted research, sorted and analyzed data, and documented findings through web sharing

Assisted in event planning and coordination, managed calendars, and worked directly with public relations, marketing, and communications teams to deliver the Viking experience! • Developed and managed PSU’s first social media platforms (Facebook, Instagram, and Twitter) • Coordinated events and community relations projects to connect the students to the community • Cultivated PSU’s brand through strategic marketing and increased student body engagement • Collaborated in the design and organization of Portland State of Mind, a 250+ activity event

Completed accelerated MBA program with a concentration in cybersecurity. Graduated with honors in the top 10% of graduate candidates.

Focus on Industrial-Organizational Psychology. Two years studying Spanish.

Varsity Women's Soccer Team (GK - Captain)