Kayla Candrilli

I am responsible for developing and executing comprehensive marketing strategies to promote MetLife’s Retirement & Income Solutions products. Leveraging my expertise in the financial services industry, I collaborate closely with cross-functional teams including sales, research, SEO, web, social, analytics and creative to drive awareness, engagement, and adoption of our solutions. With a focus on delivering impactful results, I analyze market trends and customer insights to inform strategic decision-making and contribute to the continued growth and success of MetLife in the retirement & income space.

I oversee end-to-end marketing programs aligned with business goals, focusing on strategic campaign planning and execution. I've implemented automated lead scoring to streamline the transfer of Marketing Qualified Leads (MQLs) to sales. Additionally, I manage email governance and platform administration, integrating new capabilities to enhance production and performance. I've revamped our social media strategy for paid and organic channels, ensuring compliance and risk management. I spearhead digital strategies for conferences, expanding lead generation processes. I contribute to experience design efforts, particularly in customer journey mapping. Moreover, I excel in producing strategic marketing materials within budget and timeline constraints, including presentations, white papers, emails, and videos. My approach is driven by results and data analysis, providing actionable recommendations through stakeholder presentations.

Tracked all marketing materials to guarantee compliance with legal standards, while also managing collateral and sales assets to support key business objectives and foster sales growth. I liaised with sales, IT, and external vendors to gather estimates and updates, ensuring alignment with budgetary constraints. Additionally, I enhanced sales presentations to optimize their effectiveness and oversee ad hoc projects as needed, contributing to the overall efficiency and success of the team.

Supported the media supervisor in managing $50 million in revenue across 4 major clients invested in network, cable, syndication and multiple markets. Weekly optimization based on response driven qualifiers. Laser Spine Institute, Cancer Treatment Centers of America, Blue Cross Blue Shield, JG Wentworth