Kayla Green

- Built ambassador program from 0 to 140+ active members over three years, improving retention rate from 80% to 93% year over year through structured recruitment, onboarding, and multi-touchpoint engagement programming - Collected member feedback and tracked community KPIs to improve retention and participation by 47% - Created and distributed bi-weekly newsletters to Ambassadors, boosting open rates by 52% through optimized send times - Led a virtual ambassador networking event from conception to execution, increasing ambassador engagement in programming by 18% - Recruited 68+ ambassadors in under two days at a three-day Gartner conference, expanding community reach and diversity - Grew virtual event attendance from 7 to 11 members over six months by building a consistent monthly program that kept repeat attendees coming back, contributing to stronger client retention and platform engagement - Developed and executed community engagement strategies including live AMAs, roundtables, and virtual programming to drive participation - Reported on community health including engagement rates, community sentiment, and participation data via PowerBI to inform growth strategy - Noticed engagement dropping across the program, and designed a recognition program from scratch to bring members who had fallen off back to the platform, which drove measurable re-engagement across the community - Moderated platform discussions to enforce community guidelines, address concerns, and maintain a safe inclusive environment - Mentored two colleagues formally and informally, supporting their professional development and helping them hit quarterly goals - Promoted to Senior Community Manager overseeing a larger more active community in Information Security

"Gartner Peer Community " is a differentiated enhancement to Gartner's known business lines of research, advisory, analyst, and other digital products. The 100% community-based platform challenges the status quo of alternative social media and peer/industry networking destinations. A safe space for leaders to come so they are never alone in making mission-critical decisions; users are verified, selling and recruiting are prohibited, and self-promotion is removed and designed to get answers regardless of their network or brand.

- Established brand voice and consistent posting cadence for LinkedIn within 4 months, driving measurable audience growth and engagement for key clients - Built and managed content calendars using strategic copywriting, scheduling, and content creation to support client marketing needs across platforms including HubSpot and Meta Business Suite - Managed client community engagement across social channels including responding to comments, messages, and monitoring outreach to maintain brand presence and responsiveness - Collaborated with CEO and Senior Marketing Coordinator to develop data-informed content strategies supporting marketing initiatives and special projects - Researched emerging social media trends, platform updates, and cultural moments to produce effective campaign assets for small business clients DOPE CFO and Verdant Leaf

- Developed and executed SEO strategy across key social channels including Instagram, Facebook, Pinterest, Google My Business, LinkedIn, and TikTok to improve organic discoverability and brand visibility - Led creative direction for Instagram Stories aesthetic, elevating brand visual identity and driving higher Story views and engagement for a luxury consumer audience - Provided creative direction and copy recommendations for email campaigns to strengthen brand voice and improve audience engagement - Analyzed email campaign performance data weekly and monthly to optimize click rates and refine audience segmentation strategy - Managed community engagement across social channels and collaborated with jewelry specialists to ensure timely, on-brand responses that met customer needs

- Managed 25+ daily DMs, mentions, tags, and comments responding within one hour to maintain brand voice and trust - Developed and executed social listening strategies to surface high-impact engagement opportunities and inform campaign planning - Activated ambassador and influencer storytelling tied to product lifecycle milestones to drive campaign conversion and brand advocacy - Built, edited, and deployed email campaigns and automated flows via Klaviyo to nurture customer relationships and drive retention - Tracked and reported on email performance metrics including open rates, click rates, and campaign trends to inform marketing strategy - Owned end-to-end management of promotional codes across marketing campaigns, partnerships, and internal customers - Managed website content updates to maximize ROI and improve UI/UX performance - Partnered with brand team to optimize CRM platform structure ensuring customer needs were met and data integrity was maintained - Monitored, moderated, and reported on social community engagement across channels to build customer loyalty and brand trust - Developed response frameworks and brand voice guidelines to standardize social conversations across campaigns - Collaborated with digital and brand marketing teams to optimize SEO strategy and improve organic discoverability