Kayla (Santos) Moore

Vice President of Brand Marketing @ HOBO

About

I'm a marketing leader with 12+ years of experience across brand strategy + positioning, content strategy, experiential, community connecting, and creator relationships who has made it my mission to cut through the noise to start the chatter 🗣️I've moved at the speed of culture traversing many industries across sport, beverage, fintech, DTC apparel, and fashion. With my industry-diverse background, I have cultivated a knack for cutting through the noise and offering a fresh perspective that demands attention.My superpowers 🦸🏻‍♀️:💪 Always finding a way💪 Connecting the dots across complex organizations💪 Building community (Sport= Fitness Communities, Beverage= Rising Music Stars, Web3= Digital Artists, Men's Apparel= Comedians)💪 Zigging where others zag, going the road less traveled to build unique perspective💪 Leading teams with empathy

Country

United States

City

Washington DC-Baltimore Area

Industry

Apparel & Fashion

Skill

Creative Strategy, Campaign Development, Go-to-Market Strategy, Wit, Strategic Initiatives, Launches, Creative Development, Community Management, Event Planning, Social Media, Leadership, Social Media Marketing, Marketing, Public Speaking, Public Relations, Customer Service, Social Networking, Community Outreach, Blogging, Teamwork

Experience

Vice President of Brand Marketing

HOBO

2024-6 - Present · 2 yrs 4 mos

Head of Brand & Creative

True Classic

2023-7 - 2024-4 · 10 mos

Head Of Brand Marketing

MoonPay

2022-4 - 2023-7 · 1 yr 4 mos

•Led a team across brand management, social, product marketing, brand analytics, and experiential •Built MoonPay’s brand from the ground up, increasing brand awareness by +93% and consideration +62% YoY •Partnered with brands (Alo, Fox, Universal, Conde Nast) to bring them into web3 through coordinated strategy and marketing

Global Brand, Budweiser

AB InBev

2021-4 - 2022-4 · 1 yr 1 mo

New York, New York, United States

• 2022 Silver Cannes Lion Recipient for the launch of The Budweiser Energy Collective, a new renewable energy platform • Drove activation plans for the 2022 FIFA World Cup • Team member in establishing new global positioning, "Yours to Take" with Wieden+Kennedy • Launched Budweiser's Web3 Strategy

Women's Brand Marketing Lead

Under Armour

2018-3 - 2021-4 · 3 yrs 2 mos

Baltimore, Maryland, United States

• Led the transformation of the UA Women’s brand through maniacal focus on emotive storytelling, authentic connections, amplification of innovation made specifically for her, and dedicated media investment to target the female consumer • Owned master creative briefs, authored integrated marketing plans, drove end-to-end content creation, and go-to-market process for all female-focused campaigns implementing retail, ecomm, social, influencer activation, Connected Fitness, and performance marketing • Re-imagined the sports bra shopping experience across retail and e-commerce accelerating sports bra growth; Launched UA’s most innovative sports bra yet, the UA Infinity Bra • Led UA's introduction of sizes 1X-3X to our female consumer, driving our mission to make ALL athletes better; pioneered the inclusion of all sizes (XS-3X) across all content. Launched UA.com "Choose Your Size" model function via Sports Bras driving 5% lift in sales. • Developed global influencer strategy to ensure focus on 2-3 key campaigns each season with paid influencer amplification; built and activated a team of influencers/fitness trainers

Global Events and Engagement

Under Armour

2015-4 - 2018-3 · 3 yrs

Baltimore, Maryland Area

Education

University of Maryland

Marketing

Design and Innovation in Marketing Fellows Program: Selective two-year program designed to bridge the gap between market research and well-designed applications, and to produce leaders who can make strategically sound, creative decisions. Presented marketing pitches to local and national companies including EDENS, &pizza, and Direct TV.