Kayla Ford

UGC Creator

About

Strategic and creative Social Media & Digital Marketing Specialist with both a Master’s and Bachelor’s degree in Communication from Columbus State University. I thrive on crafting content strategies and digital campaigns that not only elevate brand awareness but also foster authentic connections with audiences. Experienced in multi-platform marketing, campaign management, and digital storytelling, I leverage data-driven insights to deliver measurable results while strengthening brand identity. Passionate about combining creativity and analytics to drive engagement, retention, and meaningful audience experiences.

Country

City

United States

Industry

Marketing & Advertising

Skill

Fragrances, Customer Service, Customer Satisfaction, Canva, Strategic Planning, Front Office Operations, Organizational Effectiveness, Data Entry, Microsoft Excel, Google Workspace, Google Docs, Google Sheets, Strategic Communications, Analytical Skills, Advertising, Content Strategy, Brand Awareness, Social Media Marketing, Social Media Management, Content Management

Experience

UGC Creator

2022-1 - Present · 4 yrs 8 mos

United States

Produced photographic and short-form video content for brands, driving authentic audience engagement. Generated over 400k TikTok views across client campaigns by creating relatable, product-focused content. Showcased real-life product experiences to highlight features, usability, and brand storytelling.

Social Media Manager

The Rebrand Social

2025-5 - 2025-11 · 7 mos

United States

Strategic Social Media & Digital Marketing Specialist with a Master’s and Bachelor’s degree in Communication from Columbus State University. Skilled in content strategy, campaign management, and digital storytelling with proven success in boosting brand awareness, engagement, and audience growth. Proficient in multi-platform marketing, analytics, and creative services with a passion for leveraging insights to deliver measurable results.

Communications Graduate Assistant

Columbus State University, Continuing & Professional Education

2024-1 - 2025-5 · 1 yr 5 mos

Designed and executed social media strategies to increase program awareness. Managed content creation and scheduling with Meta Business Suite and Canva. Improved performance by analyzing performance metrics and adjusting campaigns. Increased interaction and visibility by 15%+ through content strategies. Managed content calendars for Instagram, LinkedIn, and Facebook, aligning with marketing goals.