Kayla Ellice

Inception Marketing helps Managed Service Providers and Solution Integrators discover exceptional marketing. We help organisations to thrive in highly competitive landscapes by aligning your marketing and sales strategies, managing resources, and optimising your marketing to drive your business to success. Whether you’re looking to optimise your marketing spend, invest in your brand or improve your strategy – we’re committed to helping you maximise your ROI and getting your business turning heads.

Trapeze Group helps bus and rail operators improve their mobility services and passenger experiences through innovative technology solutions. My goal is to support the growth and success of Trapeze Group and its customers by creating and executing effective marketing strategies that align with the business objectives and customer needs.

MOQdigital is a full service technology delivery company that are committed to thinking, challenging and working for our customer’s business. We help our customers keep up with the rapid pace of change and bridge the gap between their current IT state and what is possible. By applying market leading technology solutions through our life-cycle services we help clients realise business outcomes through our advice, integration and operational services. MOQdigital helps clients to fully understand their IT needs, adopt the right solution, and provide ongoing support to maximum their investment. Operating in a number of industries including Education, Health, Financial Services and Government MOQdigital’s skilled and results-oriented professionals provide a wide range of IT expertise across business applications, data & analytics, and IT infrastructure. We are committed to asking the right questions to solve our customers challenges. My role sees me responsible for the organisations Marketing function including working with vendors, key stakeholders and staff on key Marketing campaigns. I am responsible for the planning and execution of these campaigns with direct link to their results including reporting and making key recommendations for future success.

Protiviti is a global business consulting and internal audit firm composed of experts specialising in risk, advisory and transaction services. We help solve problems in finance and transactions, operations, technology, litigation, governance, risk, and compliance. Our highly trained, results-oriented professionals provide a unique perspective on a wide range of critical business issues for clients in the Americas, Asia-Pacific, Europe and the Middle East. I have returned to Protiviti to manage the Marketing needs of the Australian offices during a time of growth for the organisation. This sees me responsible for planning and executing marketing strategy as well as some of the day to day tasks of the various tactics. I am involved with streamlining the day to day marketing activities and work with off shore teams to deliver the day to day activities for the firm. I still have a strong link to Salesforce and the Marketing Automation software (Eloqua) in this role to generate reports on customer activities as well as using Google Analytics and SEO software to better understand customer demographics and interactions to make data driven decisions.

The Australia and New Zealand School of Government (ANZSOG) is a global leader in education and government-focused research relevant to the public sector. ANZSOG support the development of better educated, informed and motivated public sector leaders and we work to ensure the development of better ideas, evidence and networks. Working within the Stakeholder Relations and Communications team, my role was largely focused around the implementation of the organisations CRM system and use of the Marketing Automation platform. I was the organisations CRM administrator and responsible for the implementing changes and improvements to the system based on the organisations needs. My role also focused on the organisations various stakeholders to deliver the best possible communication through digital channels and track the customer journey. This involved prioritising marketing needs, planning communication strategy for various business units and conducting evaluation on response. My role was to present customer data and and recommend strategies for communication and customer engagement.

Protiviti is a global business consulting and internal audit firm composed of experts specialising in risk, advisory and transaction services. We help solve problems in finance and transactions, operations, technology, litigation, governance, risk, and compliance. Our highly trained, results-oriented professionals provide a unique perspective on a wide range of critical business issues for clients in the Americas, Asia-Pacific, Europe and the Middle East. Assisting the Director of Marketing and Business Development for Asia Pacific with the marketing activities for the Asia Pacific region. My role includes organising events, assisting with EDM's using the Marketo system, managing contact lists and reports through Salesforce as well as running webinars through ON24 webinar software. My role also see's me responsible for the planning of some of the key events sponsored and attended by the firm including the SOPAC conference conducted by the IIA Australia. I manage and coordinate a number of large scale Australian based events including the Protiviti Grad and Intern Conference and staff away days. I am also responsibility for assisting the Asia Pacific region with many of their EDM's and digital needs.

Developing the businesses Marketing and Communications needs including online and digital development as well as some traditional marketing methods in print advertising. Working with key stakeholders to develop and implement key marketing campaigns. Development of Marketing strategy to implement into the business inline with its key direction. Working with key brands in the industry to develop key marketing plans and strategies to take the business into the future. Planning and implementation of key business objectives. Supporting key Business Development Managers in the role out of brand objectives.

Working with large brands such as Toyota, Nissan, Suzuki, Holden and Hyundai I was exposed to many different branding guidelines and procedures. I worked with PMG to assist the companies reputation and image through the areas in which it operates. I also dealt with media and print advertising as well as souly been responsible for the the creation of all of the companies marketing collateral (Brochures, style guides etc). I also had the role of rebranding the business in line with giving it a more professional stand point.

Within the Role of a Assistant Brand Manager I am exposed to many different areas of Marketing and Communications. Reporting to the Global Marketing Manager for Imdex Limited, as well as that of the two Brand managers my role includes the creation and completion of various documentation and marketing collateral in a timely and proficient manner whilst keeping in line with group marketing objectives. I am also responsible for the relationship management between various stakeholders of the organization. This includes the preparation of trade show and Open day events as well as fulfilling the promotional needs of stakeholders.

My time at Curtin, exposed me to a range of different experiences, programs and people that I believe has assisted me in my future career goals. In 2011 I commenced a Bachelor of Commerce majoring in Marketing and Public Relations and completed my degree in November 2013. During my time at Curtin, I was fortunate enough to be a part of a range of programs, including the John Curtin Leadership Academy, Curtin Business Club, Curtin Marketing Association as well as the Curtin Business School mentoring program which aims to help high school students with the transition into university life.

Studying through Open Universities Australia I have completed my Graduate Certificate in Project Management. I completed the degree to give me a background in managing projects from start to finish as well as the various elements involved.