Kay Law

• Ride on Fintech strategy to enhance digital platform to facilitates business growth on SME and corporate segments. • Building up an ecosystem to explore partnership with different industries like retailers, trading and e-commerce platforms. • Drive and explore new business needs by using big data and digital technology in order to lead corporate and SME online business in the industry. • As a marketer to promote existing products and line up with different chambers and partners to make noise and raise branding. • As Fintech steering committee member to discuss the newest technology applying on bank from time to time.

• Building up ecosystem to explore partnership for match different bank products. • Planning strategy and roadmap of partnership tied with brand, marketing and product strategy. • Prepare and planning business case for new product and offer, like loan, payment and insurance. • Working as a strategy workgroup with brand marketing, product marketing, product development, risk management teams to help new product launch.

• Develop partnership development plan and direction to support business growth for product and service • Identify potential partners, structuring partnership model to achieve win-win results • Leading the team to develop ideas with marketing intelligence, and product experience • Initiate ideas for marketing, promotion or sales programs internally and externally • Liaise partners to work out joint target and resources committed, and go-to-market strategy

• Leading a team to achieve business deal with external parties and exploring new products and services including AI, IOT, VR, AR on mobile. • Crossing different business units (Tap & Go, The Club, NowTV, ViuTV, Moov, PCCW fixed line) to explore their services on mobile platform. • Negotiating business terms with both internal and external partners and handling agreements with Group legal party to complete all terms and conditions. • Co-operating with marketing acquisition, retention and product teams to recommend new value added services to both mass & corporate customers. • Working with Engineering and IT teams to implement new product and maintain existing service including reporting and big data.