Kay Keunhye Choi
Merchandising
Philippines
Metro Manila
Luxury Goods & Jewelry
Microsoft Office, Customer Relations, Research, Language Teaching, Business english, Korean, TESOL, Management, English, Business English, Community Outreach, Marketing, Qualitative Research, Customer Service, Data Analysis, Analysis, Business Development, Key Account Relationships, Key Account Relationship Building, Luxury Brand Marketing
Experience

Merchandising
A CJ O Shopping Corporation
Manila, Philippines
- Analyzed business environment, market research and understands customer needs and trends - Sourced and plans new products from overseas - Reviewed product quality and related regulations - Performed sales analysis, planning and post-sales management

Adviser (Relationship Manager) - Korean Accounts
Banco de Oro (Largest bank in the Philippines with Net income of USD 517M)
- Managed a portfolio of 50 corporations and maintained a retention rate of 90% as a result of increased relationship building and improved customer satisfaction - Expanded Korean accounts portfolio by 60% with new business development - Professionally represented the bank in formal business gatherings such as Chamber of Commerce and industry association meetings

Key Account Manager
- Gathered and analyzed market intelligence for opportunities relevant to Korean construction firms through regular monitoring of current events - Spearheaded Philippine Infrastructure Forum in coordination with the Embassy of Republic of Korea, which was attended by senior executives of Korean construction firms and Secretary/ Minister of Department of Public Works and Highways - Led and managed the process of initial contact, query response, internal coordination and tender strategy for Korean construction firms - Established and developed commercial relationships with Korean key accounts - Authored an updated version of company introduction presentation used for initial customer contact

Human Resources Intern
U.S. Embassy, Manila
U.S. Embassy 1201 Roxas Boulevard Manila, Philippines 1000
The Human Resources Office has been receiving less than five applications for the Foreign National Student Internship Program (FNSIP) per year. I contacted Embassy officers and former inters to understand the needs of Embassy agencies and offices and program participants. I then formulated an action plan which consisted of outreach to local colleges and universities.
Education

International Luxury Brand Management
Projects include: - Kiehl's: Critical analysis on its online presence - Château de Versailles: Creating a high-end, bespoke customer experience both online and offline - Fairmont Hotel: Measuring and improving customer satisfaction through CRM
Kay Keunhye Choi's Contact Information
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