Kavya Khanna

At Aagey Se Right, I supervised and executed marketing campaigns that encircle social media initiatives, community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach, and online events for a wide range of brands- Pocket52, Access Development Services, Xplore Games Zone, IndiaFirst Life Insurance, Zero- The Restaurant and K’s Verandah to name a few. I created monthly content plans based on the desired marketing objectives of the clients and ensured to deliver high-quality work on time. I also kept up with current trends and popular topics to curate lucrative strategies. I also served as a community and relationship manager on social networks to resolve consumer concerns as they arise. To evaluate content strategies, I prepared a monthly report to analyse and gauge succeeding plans for clients to drive engagement, brand awareness and achieve measurable results.

-Analysed consumer insights and took advantage of trends to develop interactive 'stories' and 'reels' to maximise audience engagement on Instagram, directly driving a 133% increase in followers within 3 months -Refurbished the brand identity using specific brand colours and font styles to enhance consumer awareness and expand engagement by 10% on Instagram -Produced monthly newsletters through mail chimp to update consultants about future events within the society and relevant news related to the industry with an interaction rate of 55%

-Spearheaded a team of 14 volunteers to plan and execute food distribution drives in Manchester for the homeless, reaching more than 70 individuals in three months -Established advertisement campaigns for fundraisers on Instagram and LinkedIn to escalate reach by 200%, earning over £100 in donations -Timetabled and structured the project to distribute workload amongst team members which left time for team members’ other commitments throughout 2 semesters

United by Ink is an online platform for authors, poets and artists to connect and interact through different activities like online book publishing events and monthly contests. -Promoted 15-day UBI fest with more than 100 speakers from around the world, gaining over 82k viewers and increasing followers on the Facebook group by 5.5k to 6.7k (22%) in 5 months -Collaborated and evaluated integrated marketing campaigns with senior management using feedback forms to boost number of unique viewers by 800% on YouTube within 1 month -Revamped UBI’s mobile and desktop website to improve UI/UX, page templates and navigation on WordPress to increase traffic by 50% in a month

Achieved: Upper 2:1 Stellify Award, the most prestigious extra-curricular accolade for students at the University of Manchester.