Kavita Khiara

Communications - Defining & developing key messages for internal & external communication Brand - Key responsibility included brand positioning, and enhancing brand visibility on the right platforms. Media out reach programmes & partnerships Special Projects & New Businesses - Additional responsibility also included working on new businesses with the CEO’s office - Culinary Culture, India’s only authoritative, independent rating organisation, awarding stars to restaurants. Developed company structure, business model, responsible for P&L, recruitment’s, agency relations, marketing & digital media plan, and overall brand launch Everstone Philanthropic Arm - Research, evaluating purpose and developing road map for the foundation

India's first men's online styling platform, Dapper Don was launched to offer a unique proposition - A personalised styling experience to make you feel confident and comfortable. As a founding member of the team, my role included developing a sustainable business model, developing a client base, recruitments, brand partnerships, logistics, brand awareness, digital strategy & plan.

> Brand Innovation: defining a brand vision, managing brand equity & architecture based on a strong endurable consumer insight, and strengthening the mix > Developing activation ideas based upon a holistic consumer understanding and a qualitative evaluation of the marketing mixes > Responsible for creating marketing strategies based on the buying trends & changing consumer income information > Establish consumer satisfaction programmes and creating promotional packages and incentives KEY ACHIEVEMENTS > Identified and developed CRM plans through In-depth analysis of consumer > Implement programmes to aid increase repeat business > Successfully managed social media platforms with high levels of fan interactions > Clutter breaking branding options > Planned & executed the launch event for Quicksilver India - the first ever skateboarding show in country with the Tony Hawk & Friends, attended by over 4000 people

KEY RESPONSIBILITIES Overall responsibility of setting-up the marketing communications department including hiring, selection of business partners (including the creative and communication agencies), planning for the pre-opening phase of the first Pullman brand in India and developing all policies and procedures for the marketing department ➢Develop a strategic plan relating to the launch of the brand and hotel in India along with managing the pre-opening marketing budget ➢Launch of the hotel into the market via a range of high profile PR activities including major official opening events and driving media coverage in the local and national markets through strategic initiatives. ➢Responsible for - media campaign; website management and content; internal and external communication; and corporate gifting ➢Developing collaterals for rooms; front office; sales and marketing and all other hotel collateral ➢Develop innovative concepts for trade fair booths to represent the brand Key Achievements ➢ Structured the Marketing Communications team for the hotel ➢ Developed marketing policies and procedures ➢ Designed & launched Pullman bi-monthly Newsletter – Pullman Chronicles ➢ Brand guidelines for all the Food & Beverage outlets ➢ Foster media relations and brand building ➢ Launch plan for the brand & hotel in India

> Developing and implementing strategy for brand positioning in key national and international markets; Developing media relations; advertising campaign – national and International; crisis communication and sales & marketing strategies > Actively involved in positioning the hotels at various international trade fairs; planning and executing national & international sales and media blitzes . > Fostering relationships within marketing fraternity; design and develop packages; marketing tie- ups with like–wise brands > Designing Collateral - brouchers, factsheet, website content, regional collateral, all stationary, promotional kits, meetings kit, corporate gifting > Develop, implement, monitor and evaluate area and individual hotel marketing communications strategy, including advertising, promotions, public relations and collaterals > To establish an annual and fully integrated communications programme with measurable objectives, strategies and action steps > Actively involved with pre-opening hotels to develop marketing strategies, advertising budgets; design and develop collaterals, photography, and developing website content > Establishing annual area marketing communications budgets. Planning, implementing and executing projects, CSR initiatives, sales promotions, and marketing alliances for Hyatt Hotels & Resorts in India

In my six year stint with the resort, I was promoted from Asst Communications Manager to Head Marcom and eventually the additional role of MARCOM All India for Hyatt Hotels. At Park Hyatt Goa , my responsibilities included assisting the DOSM to develop, implement the hotel's marketing communications strategy, which include advertising, budgeting, promotions, public relations, photography and collateral. Working with all departments to create promotional activity calendar, regular website updates, liaison with global head offices to implement & streamline brand standards, and ensuring media placements though press tours and more. Design & develop trade show booths, collateral, press interactions for spokesperson amongst others.