Kavita Adha
Business Development Analyst @ PROJXON
About
I am a Category and Business Analyst focused on retail performance turning messy sales and customer data into decisions on what to prioritize, fix, and scale.I build KPI dashboards, weekly performance reporting, and clear insights that help teams understand what is changing, why it is changing, and what to do next.Recently, I supported cross-functional work across product and brand strategy by mentoring 8 teams through segmentation, positioning, and go-to-market recommendations translating analysis into executive-ready storytelling.Tools: SQL, Tableau, Python, and Excel.If you are hiring for Category Analytics, Merchandising Analytics, or Business Intelligence roles in retail or consumer businesses, I would welcome a conversation.
United States
Rochester
Education Management
Stakeholder Engagement, Data Cleaning, Stakeholder Management, Product Vision, Salesforce Sales Cloud, IT Documentation, Software Implementation, Software Development, Business Analysis, Attention to Detail, Product Lifecycle Management, Training Programs, Strategic Thinking, Customer Service Operations, Data Management, Development Programs, Timekeeping, Supervisory Skills, Compensation, Organization Skills
Experience

Business Development Analyst
United States
Built and maintained Tableau dashboards and recurring performance reports using SQL and Python, improving visibility into key business metrics and trends. Partnered with cross-functional stakeholders to define KPIs, standardize metric logic, and translate business questions into clear reporting requirements (requirements gathering, documentation, stakeholder alignment). Automated and streamlined reporting workflows to reduce manual effort and improve reporting speed and consistency (process improvement, reporting automation). Delivered ad hoc analysis, trend analysis, and diagnostic insights (variance drivers, performance patterns) to support weekly business reviews and decision-making.

Graduate Research And Teaching Assistant
Rochester, New York, United States
Mentored 8 student teams through end-to-end product and brand strategy: customer segmentation, problem framing, value proposition, positioning and differentiation, and go-to-market logic. Coached teams on turning research into decision-ready recommendations (competitive context, brand fit, trade-offs, and why the concept wins). Improved pitch quality by strengthening narrative structure, slide logic, and executive communication helping teams present with clarity and confidence. Supported course execution and occasionally facilitated sessions/discussions to reinforce strategy concepts and deliverable expectations.

Data Research Analyst
Rochester, New York Metropolitan Area
Managed high-volume student record workflows with strong attention to data accuracy, documentation, and compliance-aligned process steps. Improved turnaround by tightening process checks and standardizing operational steps (workflow discipline, quality control, escalation handling). Coordinated with stakeholders to resolve exceptions quickly and maintain reliable service outcomes under time-sensitive deadlines.

Product & Growth Strategy Consultant
Rochester, New York, United States
• Developed a comprehensive 90-day growth plan and editorial calendar to enhance content alignment with global events. • Analyzed audience data and Reddit trends to inform strategic content creation, driving engagement. • Proposed innovative ethical monetization models, including soft paywalls and AMA content, to support sustainability. • Recognized as Best Consultant for delivering impactful, data-driven recommendations that expanded TSR’s reach.

Founder | Business development Lead
• Founded and scaled a sustainable fashion brand focused on heritage handblock printing, achieving 40% YoY revenue growth. • Built partnerships with over 10 artisans and vendors, reducing sourcing costs by 15% while promoting ethical practices. • Designed seasonal product collections that merge traditional craftsmanship with modern retail appeal, driving customer engagement.

Administrative Lead and Educator
Gujarat, India
• Managed daily operations and financial reporting for a nonprofit serving over 400 residents, enhancing efficiency by 30%. • Coordinated successful fundraising campaigns and community events, resulting in a 35% increase in donations. • Provided educational support and mentorship, fostering skill development and community engagement among residents.
Education
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