Kaveriappa Subbaiah

End-to-end GTM strategy, brand governance & revenue generation across large-scale residential portfolios. Full P&L ownership of ₹25 Cr annual marketing budget.

As an accomplished and visionary Senior GM Marketing, I drive business growth and brand visibility with a strategic approach. My expertise aligns marketing activities with sales and company objectives, optimizing resources for maximum impact. Consistent messaging and impactful ATL campaigns maintain brand salience. Innovative BTL initiatives create strong consumer touchpoints and strategic co-branding activities. Leveraging telemarketing and lead management systems, I nurture leads and enhance customer delight. In the digital realm, I implement cutting-edge strategies, including social media, content marketing, and viral campaigns. As a proactive leader, I interface between offline and online marketing functions, delivering seamless and integrated strategies. Let's connect to explore how I can leverage my marketing prowess to fuel your organization's continued success.

A seasoned and dynamic DGM Marketing, I bring a track record of elevating brand salience and managing comprehensive marketing budgets. My strategic ATL and BTL campaigns have driven high-quality leads and engaged customers effectively. Proficient in telemarketing and lead management systems, I optimize lead conversions and reporting. Expertise in digital marketing includes affiliate marketing, social media, content marketing, and online reputation management. As a hands-on manager, I lead digital touchpoint optimization and nurture strong agency relationships. Let's connect to discuss how my marketing acumen can fuel impactful growth for your organization.

With a career built on strategic marketing planning and brand management, I am an accomplished and results-driven AGM Marketing. Guided by a passion for driving growth and customer engagement, I excel in executing impactful ATL and BTL campaigns. My expertise in telemarketing and lead management systems ensures seamless lead tracking and conversions. Leveraging digital marketing strategies, I have significantly enhanced brand visibility and online presence. Collaborative and driven, I thrive in dynamic environments. Let's connect to explore how my marketing acumen can contribute to your organization's success.

As a highly skilled Marketing Manager, I have successfully overseen both Above the Line (ATL) and Below the Line (BTL) marketing initiatives, driving exceptional results and brand visibility. ATL Responsibilities: Effectively managed creative, media, and PR agencies, ensuring seamless collaboration and impactful campaign execution. Spearheaded outdoor media management and strategic media planning to optimize reach and engagement. Conceptualized and executed compelling campaigns, aligning messaging with brand objectives. Expertly handled budget planning and spending monetization, maximizing ROI for marketing efforts. BTL Initiatives: Created engaging consumer touchpoints in community, high-traffic, and social circle environments, fostering strong brand connections. Successfully executed co-branding activities with banks and other institutions, expanding brand reach and recognition. Organized customer referral events, site events, and strategic tie-ups with key associations to enhance brand visibility. Led corporate and club activations, apartment activations, broker events, bank/wealth managers group activations, and sponsored expos to target specific audiences effectively. Ensured continuous upkeep of site branding and model flats, maintaining a consistent brand image. Telemarketing and LMS Management: Implemented automation systems for lead management, enhancing lead tracking and conversion processes. Maintained and optimized chat services, LMS (Plumb5 and Bounzd), and analytics for efficient database management. Conducted training sessions and provided regular updates on schemes, offers, and project-related information. Established a well-structured daily reporting system and utilized customer insights to deliver exceptional experiences. Digital Media Strategies: Identified and implemented potential digital and online media channels, including affiliate marketing, social media, and rich media campaigns.

Managed B2C & B2B marketing communications for the telecom brand across South India; oversaw customer acquisition campaigns across print, digital & OOH channels.

As a seasoned and strategic Senior Marketing Manager, I drive the entire marketing, brand communications, and public relations strategy to deliver exceptional results. I effectively manage marketing collaterals, including websites, brochures, stationery, sales kits, and PPTs, ensuring a cohesive brand image. Key Responsibilities: Manage Marketing Budgets: I take charge of marketing budgets for the South and East regions of India, optimizing resources for maximum impact. GTM Plans: Creating robust Go-To-Market (GTM) plans, I ensure effective product launches and market penetration. Event Strategy: With a focus on short-term, midterm, and long-term events, I drive strategic events to achieve desired outcomes. External Communication: I develop and manage external communication plans, fostering strong connections with key stakeholders. Agency Collaboration: I effectively liaise with creative, media, PR agencies, and vendors, ensuring seamless collaboration and execution. Strategic Tie-ups: I establish strategic alliances with key corporates, associations, and complementing brands, expanding our market presence. Database Management: I excel in identifying High Net Worth Individuals (HNIs) and corporate prospects, making cold calls warm, and passing qualified leads to the sales team. Roadshow Management: As part of event management, I meticulously oversee the roadshow calendar, maximizing brand exposure. Sales Promotions & Product Launches: I lead impactful sales promotions and successful product launches to drive business growth. Marketing Strategy Brand Communications Public Relations GTM Planning Budget Management Event Strategy External Communication Strategic Alliances Database Management Roadshow Management

Led regional channel marketing strategy; managed retail activations, trade promotions & co-marketing programs to boost point-of-sale visibility and sell-out performance.

As an accomplished Marketing & Promotions Manager, I spearhead the development and execution of trade and consumer promotions, strategically driving sales and brand visibility. I excel in recommending and implementing localized market promotions to maximize sales opportunities. With a keen eye for product launches, I provide valuable feedback to management, contributing to successful re-launch initiatives. Key Responsibilities: Trade & Consumer Promotions: I lead the planning and execution of trade and consumer promotions, overseeing pricing, operations liaison, and Point of Sale (POS) development. Local Market Promotions: Leveraging my market insights, I recommend and develop targeted promotions to drive sales and capture market share. Product Launch Feedback: My expertise in analyzing product launches enables me to provide valuable feedback, contributing to enhanced launch strategies. South India Market Management: I effectively manage the retail markets in South India, driving growth and market expansion. Database Management: I identify High Net Worth Individuals (HNIs) and corporate prospects, warming cold calls, and passing qualified leads to the sales team. Additionally, I adhere to brand guidelines, creating compelling corporate presentations. Brand Collaboration: I liaise with creative, media, and PR agencies to establish a strong and recognizable brand presence. Marketing & PR Strategy: I take charge of the overall marketing, brand communications, and public relations strategy, driving impactful results. Marketing Collaterals: My responsibilities include overseeing the production of marketing collaterals, ensuring consistency and effectiveness. Retail Branding: I actively engage in retail branding efforts, elevating brand visibility and customer engagement. Trade & Consumer Promotions Local Market Strategies Product Launch Analysis Market Management Database Management Brand Collaboration Marketing & PR Strategy Marketing Collaterals

As a proficient Trade Marketing & Sales Specialist, I drive impactful promotional programs that attract wholesalers, distributors, and retailers, maximizing business opportunities. Collaborating closely with brand managers, I excel in category management, creating strategic promotion, merchandising, and communication plans for key accounts and special projects. Trade Marketing: Promotional Program Development: I focus on developing compelling promotional programs to entice wholesalers, distributors, and retailers, driving increased business engagement. Category Management: Collaborating with brand managers, I strategize promotion, merchandising, and communication plans for key accounts and special projects. Effective Solutions for Key Accounts: I design effective solutions for key accounts, leveraging available assets and creating innovative programs, including in-store merchandisers. Category Planning: I identify category plans, presenting range and merchandise proposals for optimized market presence. Trade & Consumer Promotions: I actively lead the development and execution of trade and consumer promotions, covering pricing, sales estimates, operations liaison, and POS development. Local Market Promotions: With a focus on driving sales, I recommend and develop local market promotions to enhance revenue growth. Sales: Target Achievement: I consistently achieve sales targets, driving revenue through strategic SKU placements in Multi-Brand Outlets (MBOs) and exclusive stores. Channel Expansion: I spearhead camera channel expansion and sales in Karnataka, capturing new market opportunities. Product Promotion & Development: I proactively promote, introduce, and develop products, ensuring successful market penetration. Sales Training: I conduct sales training for partner sales executives and channels, empowering them to drive business growth.