Kausik K Misra

Strategic media & entertainment leader with 15 years across content, marketing, digital, PR, and monetization. As Head of Non-Fiction Content, I built and transformed large-scale IPs, expanded flagship shows into a multi-platform ecosystem, managed an annual budget of ₹140 Cr, and sustained a healthy P&L through operational efficiency, digital-first initiatives, and innovative content-led brand solutions. Rooted in small-town India and shaped by millennial cultural shifts, I bring a deep understanding of the emotions, aspirations, and consumption patterns of the Indian middle class. I thrive on solving business problems through sharp consumer insight, intuitive storytelling, and a constant pursuit of the ‘why’ behind the ‘what.’