Kaushik Roy
Director - Strategic Alliances & Channels, India @ Appian
About
Architecting Digital Growth Through Consultative Sales & Strategic Partner Ecosystems My 24+ years of global IT experience at Cognizant, Redington India and Appian are focused on architecting sustainable digital growth. I achieve this via a consultative sales methodology—partnering to solve client challenges—and building robust partner ecosystems that amplify market reach and revenue. I firmly believe AI Powered Automation platforms are catalysts for unprecedented agility and innovation. My philosophy centers on value creation through strategic partnership. I collaborate to transform businesses, whether with C-suite executives or system integrators, by focusing on shared objectives and long-term impact. This has fostered lasting, mutually beneficial relationships and consistent growth. 🔹 Expertise & Impact APAC Market & Revenue Generation: Over 20 years in Asia Pacific have provided deep regional insight, shaping effective market growth strategies. My 10+ years in direct/indirect software, SaaS, and services sales have driven significant revenue. I excel at developing targeted sales strategies, leading high-performing teams, maximizing up-sell/cross-sell, and orchestrating complex deals. 🔹 Alliances & Channels: My 12+ years in Alliance & Channel Sales position alliances as strategic force multipliers. I meticulously select partners, craft robust joint business plans, and provide comprehensive enablement to drive collaborative sales success. Building enduring, trust-based relationships consistently transforms opportunistic deals into deeply strategic collaborations, securing incremental revenues. 🔹 Direct Sales Leadership: At Cognizant, I consistently surpassed sales targets. A highlight was establishing Kissflow's Low-Code/No-Code App development platform in India—from market entry strategy to building and leading the team that drove adoption and strong CXO relationships. My leadership fosters high-performance cultures focused on exceeding revenue goals. I'm always seeking opportunities to leverage my consultative sales acumen and strategic partner development expertise to drive meaningful digital transformation. Let's connect to shape the future of IT.
India
Chennai
Information Technology & Services
Acting, Studio Performance, Voice Acting, Character Actor, Presentations, Enterprise Software Sales, Business Value, Customer Success, Consultative Selling, Strategic Partnerships, Appian's low-code platform, Quotas, Sales Processes, Sales Strategy, Complex Sales, Business Relationship Management, lowcode, noocode, Business Process Management, Customer Service
Experience

Senior Partner Sales Manager, India & South East Asia
Chennai, Tamil Nadu, India
Appian empowers transformation through a unified platform. By uncovering, designing, and automating mission-critical processes, Appian helps businesses move faster and smarter. Its Low-Code Platform brings together essential capabilities Process Mining, Workflow Automation, RPA, and Data Fabric into one seamless solution, accelerating time-to-value. Enterprise-grade, open, and trusted by industry leaders, Appian is the foundation for agile innovation As a Senior Partner Sales Manager at Appian, I drive significant revenue growth by forging and nurturing strategic partnerships that extend our market reach and deliver unparalleled value to customers. Embracing Appian's consultative sales philosophy and human-centric approach, I am dedicated to identifying, developing, and managing high-impact alliances. My focus is on creating win-win scenarios that accelerate our partners' success while solidifying Appian's position as a leader in enterprise automation. • Strategic Partner Acquisition: Proactively identifying and securing high-potential partnerships that align with Appian's strategic objectives and expand our addressable market, leveraging in-depth market analysis and competitive intelligence. • Value-Driven Consultative Sales: Acting as a trusted advisor to prospective partners, I deeply understand their business needs and challenges. I craft bespoke partnership proposals that leverage Appian's solutions to deliver demonstrable mutual value and a compelling competitive advantage. • Performance-Oriented Partnership Mngmt: Overseeing the complete lifecycle of our partner ecosystem, I ensure optimal performance, joint business plan execution, and collaborative go-to-market strategies that maximize shared success and customer value. • Executive Relationship Management: Cultivating and expanding deep, trust-based relationships with key stakeholders across Appian and our partner organizations, fostering seamless collaboration and driving sustained partnership growth.

Director
Chennai, Tamil Nadu, India
Leading the Sales, Account Management, Marketing and partner programs at Kissflow for India, We are looking to partner with organizations that would address their customer's pain areas to digitise and automate their processes . We believe the power of keeping it simple. At Kissflow, we help companies to automate business processes, track performance and improve overall performance & ROI. Using our lowcode nocode platform customers can build applications, improve their Business processes and manage Workflows to make life simpler. It is meant to handle the chaos around the business and bring automation to the work. NoCode and Low-code platforms could have a sizable impact on how companies build and manage apps and services. If this technology isn’t on your radar… well, it should be, because companies large and small are currently developing all kinds of tools that will make it easier for “citizen developers” to spin up the software they need for their jobs. Some technologists say they’re fearful that no- and low-code tools could potentially take their jobs. That doesn’t seem like something that’ll come to pass, at least not for a very long time. If anything, no- and low-code tools could free up technologists’ bandwidth to focus on company strategy and more complex challenges. Ultimately, the concept of no- and low-code is very much here to stay Kissflow comes with a suite of app building capabilties and has reformed the rules of app development. As a result, more than 10,000 businesses worldwide are invested in Kissflow's BPM software to create, design as well as customize their applications. The simple and intuitive interface makes it easy for all employees to adapt and learn to use a single platform, instead of multiple tools over time. Instead of finding, evaluating, and buying multiple tools, you can choose one platform that can handle any type of work that comes its way.

Business Manager, Oracle & SAS
Spearheading nationally business for Oracle India and SAS India. Managing Oracle Technology, Oracle Cloud, Engineered Systems and Fusion Middleware business as a Value Added Distributor for Oracle India Private Limited and SAS is the world leader in Business Intelligence and Analytics space. Leading Redington into totally a new domain of Analytics with the strong team of more than 200 partners across India. ♦ Design, plan and execute the Business plan to achieve the Bottom line target and establish the dominance in market share ♦ Planning, developing & reviewing of Sales and Marketing Strategies for Redington partners across India for Oracle & SAS ♦Sales Target / Net Margin Target achievement through a combination of Branch (Field Sales) Team and Business (Corporate) Team comprising of Sales/Presales/ Marketing/ Operations Resources ♦ Induction/Orientation/Training, Mentoring, Managing, Performance Appraisal, Mobilising of the Sales /Presales/ Marketing/ Operations Resources resulting in deeper market penetration and reach. ♦ Ensure Market share by managing vendor alliances ♦ Enabling, driving & managing Oracle & SAS business across India ♦ Developing and strengthen the channel Network for SAS & Oracle across India ♦ Using the High Technology Solution Sales methodology to grow the business nationally ♦ Maintain Good Equity/Relationship with vendors ♦ Planning, Execution, Monitoring and Control of Business Plan

Business Development Manager
Confidential
Dubai
Achievements: • Introduced new companies like IFFCO, LBCG, Dubai Chambers, Sharjah Government and many new accounts and closed deals with. • Successfully marketed Microsoft CRM/ERP, SharePoint and Oracle ERP/CRM and currently have a healthy pipeline. Job Profile • Creating and operating on a dynamic sales centric business plan to promote companies’ enterprise Solutions capabilities in order to: o Objectively: advance the company's mission and objectives o Subjectively: Promoting Sales Revenue, profitability, and growth as an organization. • Planning, developing, and implementing strategies for generating new business and revenues for the company. • Presenting activity reports and financial statements to determine progress and status in attaining objectives and revise objectives and plans in accordance with current conditions. • Self evaluate performance for compliance with the set business targets ,objectives and contributions in attaining objectives. • Building a business network using personal contacts, direct mail, special events, and foundation support. • Primarily create, develop and close sales opportunities. • Creating a strategic business plan as per my targets and to advance the company's sales and business objectives primarily to generate revenue, profitability and growth as an organization. • Assisting the business head to oversee divisional operations to insure business efficiency, quality, service, and cost-effective management of resources. • Motivating soft business prospects while using skills in examining and re-engineering business opportunities. • Communicating and interacting with clients at all levels to work effectively with a wide range of constituencies in a diverse community.

Business Development Executive
• New business development including finding/chasing/pitching to $1B+ revenue companies, primarily in the US, APAC • Advance research of prospects online to identify key triggers • Writing, crafting and honing of punchy emails • Punctual follow-up calls, emails and mail correspondence • Booking and performing web demos and sales pitches • Participating in the sales cycle from introduction to close • Assisting with negotiation and product pricing • Upkeep of all ongoing sales activities in CRM including weekly snapshot reporting to SVP • Liaise with marketing team to ensure marketing activities are aligned with sales priorities • Actively participating in trade shows and networking events • Soliciting feedback to help refine sales direction, product offering and pitches • Brief outside sales on conversation details when prospects are interested pre-demo

Business Associate – Global Sales
Achievements: • Instrumental in winning of a strategic deal in the High-tech and Manufacturing space with revenues exceeding $1 million in the first year. • Also closed a deal worth more than $3 million with a major fast food chain in USA & Europe and a deal in CRM with a major bank in the Asia Pacific region. • Twice recipient of the Quota Club Award for exceeding target by 150% and providing successful guidance to the sales team in achieving 26 new logos. • Awarded for successful conducting of Cognizant Community, an annual event to honor clients. Job Profile: • Identification of new business opportunities through market research and trend analysis; planning and preparation of marketing collaterals and presentations. • Ensure proper coordination and communication based on RFI/RFPs of clients and prospects; demonstration of product benefits to customers. • Provide assistance to Business Development and on-site Sales Teams on upselling and cross-selling of solutions for existing clients; Participation in various industry conferences to analyze trends and promotion of Cognizant’s solutions in respective domains. Also communicate the organization’s value propositions to clients and prospects in meetings. • Design and develop strategic campaigns for specific solution offerings; analyze strengths in cross-industry applications and highlight the same in acquiring of new businesses. • Maintain close coordination with marketing teams for designing of strategies to counter competition; educate analysts of other regions on the region specific value proposition of the organization. • Major Accounts handled in USA, EU, Singapore and Autralia

Professional Actor
Bollywood
India
• Performed coactor roles in award-winning films directed by renowned filmmakers Mani Ratnam and Kamalhasan. • Contributed as a voice actor in various movies, enhancing character depth and engagement. • Collaborated with leading actors, honing skills in teamwork and adaptability within the dynamic Bollywood film industry.

Sr. Account Executive
Job Profile: · Assigned charge for contracting existing and potential clients for promotion of the organization’s research and consulting with special emphasis on subscription services. · Handle major accounts in industrial sector and retail, manufacturing and logistics, information media and entertainment with special focus on development of new strategies and growth objectives. · Coordinate with research analysts and top management for selling of market research services and provide for customized research for companies in the high technology markets. · Provide growth partnership programs to emerging companies with market research, consulting, client councils, workshops and training.

Account Executive – Projects / Team Leader
· Assigned charge of communication and negotiation of projects with clients; submission and coordination of project proposals. · Maintenance of good business relationship with existing companies and partners. · Handled role as a Team Leader with prime responsibilities of o Monitoring performance of 25 agents, maintenance of team SLA. o Conduct regular training sessions for the team to ensure parity in terms of product and process related knowledge among team members to avoid unnecessary client dissatisfaction owing to miscommunication.
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