Kaushal Shrivastav

Marketing, Brand Management, Media Planning, & Product Marketing.  Currently working as Assistant General Manager at Shaktiman Agro, managing a diverse team of 6 professionals, dedicated to enhancing brand presence and executing innovative marketing strategies on a global scale.  Directed the development and execution of comprehensive marketing strategies for Shaktiman Agro across 100+ countries and all major global continents, ensuring effective brand positioning and market penetration.  Orchestrated and administered international exhibitions and expos, coordinated end-to-end lead management, and managing exhibition logistics across global markets, including Europe, the US, Africa, and Asia.  Led the development and execution of strategic business plans, ensuring clear alignment with organizational goals and seamless team implementation.  Dedicated Leader, skilled in managing the entire B2B marketing lifecycle, from conceptualizing and executing integrated campaigns to evaluating outcomes and ensuring alignment with organizational goals, elevating brand recognition and positioning in highly competitive manufacturing markets.  Spearheaded transformative brand strategies, driving impactful product launches and establishing market leadership by pioneering data-driven targe

Felix Schoeller is German based company and world largest speciality paper manufacturer. Felix Schoeller India are into B2B, B2C and private labels with world class paper products like COMPU COLOR photo imaging papers, S-RACE - Dye sublimation transfer papers, STYline -Nonwoven Wall Decor paper and E-PHOTO high quality paper Certified by HP Indigo. I handle National Marketing and brand communication, brand management, digital SEO, Social media marketing, new brand development, research, exhibitions and expos, visibility, Pr, agencies management and marketing for all product categories and range.

* Marketing Communication. * Brand development * BTL - Handling activation, devising activation program for market stimulation and business driven and upselling *Marketing communication brand MBO's exclusive outlets *Handling outdoor campaign management * Event, launches, Sponcorships, retail engagement programs * Handling ATL- Media advertising - newspapers, magazines, ooh, radio * Handling - urban and rural brand activation and branding * Agency handling * planning and implementation of strategy

 Looking after marketing operations of Maharashtra and Goa circle.  Yearly – Marketing planning and implementations.  Result area includes- Outdoor, Retail, MBO, Events and promotion  Internal and External Campaign  Customize Branding of Key outlets,  Research and development of campaign product and Visibility Indicators.  Innovations in outdoor branding elements  Activation and sales driven program – ATL &BTL.  Significantly contributed in making brand visible at Urban and Rural Market, retail MBO’s, Stores, Malls, Multiplex, Newspaper Ads, etc.  Administered activities like retail signage execution, in-shop retail innovation, highway branding,across Maharashtra.  Yearly roll out of communication campaigns.  Roll out of Stores and Mini Stores with infra and Brand Refurbishment.  Sponsoring and handling National level Events like IPL, Big boss, National Football Championships  Finance- monthly finance budgeting, yearly budget planning, Advertisement and Promotion budget handling.  Circle Yearly Budget planning and implementation.  Cost optimization and resourcing.  Vendor management