Katy (Tyree) Zimmerman

Manage social media channels, content planning, and development. Photography. Advertising. Weekly newsletter design, content creation, and distribution. Website development and management.

Capture Your Awesome -I’m a Chicagoland based sports/fitness photographer specializing in ninja warrior photography. https://www.facebook.com/katyzimmermanphoto https://www.instagram.com/katyzimmermanphoto http://www.katyzimmermanphoto.com/

Managed university faculty blog overseeing publication of 170+ blogs and over 50 faculty contributing writers and team of 2 copywriters. Developed in-depth university-wide content strategy to inform and drive content development. Developed and managed marketing and social content according to SEO best practices. Monitored and analyzed data insights and revised strategy based on findings.

Wrote social recruitment themed blog posts on a regular basis. Identified industry trends and develop/pitch creative content ideas.

Cultivated multiple social brand presences for large and small clients. Crafted compelling social content strategies to build and engage online communities, increase brand awareness and ROI via targeted social campaign development.

Managed all company functions including operations, finance, marketing and sales. Built online brand presence including company website, blog, email newsletter and Facebook page. Achieved 400% Facebook page growth within first two months.

Managed all marketing and communication functions within portfolio of lifestyle shopping centers across the country. Conducted market and demographic research, produced effective tenant-relevant marketing materials to aid leasing team’s tenant negotiation efforts. Organized large scale public events including shopping center grand opening celebrations and holiday tree lighting ceremonies. Assisted on all corporate branding functions.

Managed all marketing projects for La-Z-Boy Incorporated account. Provided strategic guidance to client on a variety of retail & B2B projects including annual report, product brochure, training materials, interactive and video. Coordinated all digital projects including Lazboy.com, Kaleidoscope and various online programs.

Facilitated personal appearance press interviews for high profile film talent. Coordinated large scale events with major TV, print, radio, and corporate partners. Pitched and secured placement in national and local outlets such as Ebert & Roeper, Oprah, CNN, FOX News, Chicago Tribune and Chicago Sun-Times

Organized media campaigns and promotional efforts for new release films. Wrote and edited press releases, screening invites and ad copy on a daily basis. Established and maintained strong relationships with media contacts at major TV, print, and radio outlets in the Chicago market.