katy zack

First internal PR lead hired by CEO to define the strategy for the company's global public, media, and analyst relations -Strategic advisor to the CEO and communications lead for the agency’s first acquisition and global expansion efforts -Manage headcount domestically and internationally, external agency resources, and cross-Omnicom projects -Drove earned media coverage in The Wall Street Journal, The New York Times, Fast Company, Mashable.com, Advertising Age, Adweek, Campaign, Communications Arts, and Creativity, which resulted in several million dollars in earned media coverage annually and numerous quality inbound new business leads -Create strategy for account and client PR teams at Citi, Clorox, Nissan and United Nations Mine Action Service (UNMAS). Singlehandedly garnered over $2m in earned media coverage for UNMAS Sweeper campaign. -Oversee global executive communications and thought leadership, including speeches, key messages, Q&As, keynotes, bylines and profiles, directly leading to numerous quality inbound leads

Developed external and internal communications strategy for online video startup, reporting directly to the CEO -Single-handedly placed Howcast in important and influential outlets, including CNN, Forbes, Wired, MSN, Ad Age, Adweek, TechCrunch, and Mashable -Managed communications around brand development (including funding rounds), product releases and launches (including mobile products), sales and business development (case studies and establishing a customer reference program), and strategic partnerships (including YouTube Livestream Alpha test, U.S. State Department technology delegation to Russia, and online video campaigns with corporate partners GE and HP)

* Supported agency growth and objectives with active participation and leadership in company activities * Brought in five new client accounts that resulted in over $150,000 in annual billings * Promoted twice to a team management role

Created and executed strategic and tactical plan for growing awareness in North American market for SapientNitro’s $450m US business, including the business of partners like Mars, Unilever, Coca-Cola, and Foot Locker -Increased the quality and quantity of company communications, driving a 200% increase in media coverage

Coordinated and executed global analyst relations program for high-tech and B2B software clients, including Microsoft as well as companies that were later acquired by Fiserv, Thomson Reuters, and VMware -Promoted twice within a single year

Lead a team that oversees PR, content strategy, company messaging, online marketing campaigns, social media, events and whatever else is needed for this fast-growing late stage startup.

Led internal and external communications across AKQA’s five North American offices, representing more $125m in annual revenue, and the launch of AKQA's Tokyo office -Managed submissions and communications for Agency of the Year submissions that earned Adweek’s coveted ‘Digital Agency of the Year’ title for two consecutive years, the acquisition of AKQA by WPP in North America, and the PR launch for 3 new offices in Portland, Atlanta and Tokyo, lead client campaign communications such as Audi, Delta, Gap, Google, Nike, Verizon Wireless, and Xbox -Quadrupled overall positive and on-message coverage for AKQA in 2012, with major features in The New York Times, The Wall Street Journal, ForbesLife, FastCompany.com, Inc.com, Wired.com, Mashable, TechCrunch, Adweek, AdAge, Wired Japan, Nikkei Business, Senden Kaigi, and more

Stern School of Business at Stern School of Business

Activities and Societies: Stern Scholar Program; Studied abroad at NYU in London, Spring 2004

University of Michigan at University of Michigan