Katy Jao

-Spearheaded the Go-To-Market (GTM) strategy for the launch of the software business and continuation of our hardware business, defining brand storytelling and core messaging to drive global adoption across four key verticals: Education, Healthcare, Public Safety, and Government. - Directed a 6-figure annual budget across advertising, promotions, and conferences, optimizing spend to maximize ROI and top-of-funnel pipeline growth. - Elevated brand authority by securing high-profile media coverage, including features on CNBC, NBC, CBS, Colorado Public Radio, and GovTech. - Led the organization-wide adoption of Salesforce, integrating it with Mailchimp and existing tech stacks to provide data-driven insights into customer journeys and lead attribution. - Equipped sales teams, resellers, and global distributors with comprehensive enablement materials, directly influencing the performance of external partner channels.

- Architected a comprehensive Brand Rebrand to reposition the company as an enterprise-grade security leader; overhauled the visual identity, brand tone, and core messaging across the website, e-commerce platforms, and social media. -Developed a "Verticalized" Brand Storytelling framework, ensuring the master brand narrative was effectively translated into specialized sales enablement materials for Education, Healthcare, and Government sectors. - Led Channel Development initiatives by identifying the unique pain points of each vertical, resulting in more targeted resources and a cohesive brand experience across all touchpoints. - Managed the end-to-end digital transformation of the company’s web presence, aligning user experience with the new enterprise value proposition to reduce friction and improve lead quality. - Established a unified brand voice and messaging guide used across all internal and external communications, ensuring consistency as the company scaled its software and security offerings.

Read Your World is a 501(c)3 non-profit whose mission is to raise awareness about children’s books that celebrate diversity and inclusion, and to get more of these books into the hands of readers. - Champion intersectional representation in literature as a Juror for the Pedro and Daniel Intersectionality Award; critically evaluated a diverse catalog of 100+ picture books, graphic novels, and YA literature annually to recognize excellence in inclusive storytelling. - Drive organizational sustainability through strategic grant writing and board governance, translating the non-profit's mission into compelling proposals to secure vital funding and community support.

- Led product marketing and GTM strategy for a zero-to-one product, driving it to a seven-figure revenue, executing customer engagement and sales operations for a B2B EdTech business model - Spearheaded B2B sales efforts and led cross-functional teams to generate revenue, partnering with sales, design, marketing, engineering, email, and legal to generate revenue. - Conducted market research, created sales and support enablement marketing materials, leveraged channel partners to drive customer engagement and generate leads for B2B sales pipeline. - Executed national and international-scale customer-facing events, such as ISTE, TCEA, and FETC.

- Ideated, developed, implemented and executed strategy to engage Epic’s community of educators - Served as an advisor and contributor to the development and execution of business strategy - Created, executed, and measured plans to grow educator awareness and engagement via social platforms and expanded into new platforms - Managed and grew Educator Ambassador Program - Conceptualized, created and executed key strategic engagement programs to grow brand affinity and trust and drive engagement and word of mouth within the educator community - Supported PR initiatives by identifying exemplary educators for storytelling, press outreach, and spokespeople. - Organized and represented Epic at select educator-focused conferences - Built and maintained strategic relationships with key EdTech partners to drive educator community growth and engagement - Founded and led the Asian American Pacific Islander Employee Resource Group hosting community building events, creating learning and celebrating opportunities, and fostering a diverse and inclusive workplace. - Education Consultant in Writer's Room for Master Hamster Super Science Season 2

- Founded and coordinated the School Culture Team, presenting monthly staff-wide education focusing on D&I topics such as identity, unconscious bias, inclusive behaviors, and anti-racism to 40+ staff members with a 100% positive feedback. - Negotiated a 3% salary increase as a stipend for the School Culture Team members with the district board of education. - Elected as teacher representative for School Site Council to develop and review the proposed expenditure of site funds through the School Plan for Student Achievement. - Effectively provided thorough, organized support to children, parents, and community members as a compassionate, detail-oriented teacher.

I worked with 3rd / 4th grade bilingual inclusive classroom. I created and prepared lesson plans for whole group and small group activities. I also supervised learning centers.

- Praised by supervisors for dedication, reliability, and effectiveness in engaging students and continuing positive parent communications.

Minor in Spanish Language