Katy Chapel

Founded to provide a turnkey resource for marketers looking to effectively use branded content to connect with consumers. I specialize in start to finish consultant partnership that develops, creates and executes content with agencies, studios, networks, producers, digital specialists and talent across all platforms. Award-winning branded content &marketing executive. Highly successful career launching innovative linear, digital & social campaigns for global brands https://www.instagram.com/mnttownbrandproductions/

Lead execution and management of various social media campaigns and initiatives, collaborating with all Hello Sunshine brand's marketing teams and content creators to develop engaging content that aligns with Partner Brand objectives. Clients include GEICO, Shipt, Famous Footwear, Chase Ink, Eli Lilly and Company, and Waymo.

Supporting Ad Age The List 2024 "The Modern CMO Playbook" to learn together how marketing and creativity can drive growth for brands.

100 Thieves is a premium lifestyle brand for the gaming generation. Founded by Nadeshot, prominent investors include Drake, Scooter Braun, Dan Gilbert, Sequoia Capital, Artist Capital, et al. Core businesses are Tier 1 Esports, Gaming Lifestyle Content Creation, and Premium Apparel.

Branded Content and influencer marketing consultant, managing integrated content programs for retained clients and helping to build the Gale Content Studio.

Fullscreen is a global media company that develops creators and produces multi-platform entertainment experiences. 600 million subscribers generate more than 5 billion video views across Fullscreen’s global network each month. Fullscreen features nearly 70,000 creators in its network, including Grace Helbig, The Fine Brothers, filmmaker Devin SuperTramp, Andrea Russett, Lohanthony and Jack and Jack. Fullscreen.com

WHAT WE DO Alchemy Branded Entertainment was founded to provide a turnkey resource for marketers looking to effectively use branded content to connect with consumers. We are a specialized start to finish consultant partnership that develops, creates and executes content with agencies, studios, networks, producers, digital specialists and talent across all platforms. OUR EXPERTISE Our business starts with understanding how consumers are inspired and what motivates them to embrace a brand. Our expertise delivering brand-centric activations to meet shared objectives and deliver a return on your investment, positions us to help you make money and keep it. WHAT WE OFFER Our solutions based consulting partnership offers three core service capabilities: - Strategic Planning: We engage with your clients at the planning process, to develop and deliver branded content aligned with the shared marketing strategy. - Execution: Expertise in the process and a deep understanding of what it takes to get it done. We provide the experience, the relationships and the precision to give you the confidence in our shared success. - Amplification: We approach every partnership as a multi-platform opportunity, working to build programs that enrich the brand experience and amplify consumer exposure. OUR EXPERIENCE | PROJECTS & BRANDS THE X FACTOR | AMERICAN IDOL | AMERICA’S GOT TALENT | THE GRAMMYS | MTV VMAs GOLDEN GLOBES | SUPER BOWL / BEYONCE CUSTOM PROGRAMMING | STEPHEN COLBERT GMA SUMMER CONCERT SERIES | THE ELLEN SHOW | MYSPACE JERK ALLSTARS PEPSICO | SNAPPLE | COCA-COLA COMPANY | WENDY’S | BURGER KING | PIZZA HUT MCDONALDS | HP | APPLE | AT&T | SAMSUNG | VERIZON | ORACLE | DIRECT TV DISNEY THEME PARKS | TOURISM AUSTRALIA | PRINCESS & CUNARD CRUISE LINES ELECTRONIC ARTS | FORD | CHEVROLET | TOYOTA | NISSAN / INFINITI | P&G | ADIDAS NIKE | HERSHEY | NESTLE | ORVILLE REDENBACHER | ELECTROLUX | BEST BUY TARGET | WALMART | KOHL’S | WELLS FARGO | UNITED HEALTHCARE | GARNIER

- Content and Branded Entertainment lead for all PepsiCo beverage brands and entertainment properties. - Create and launch national multimillion-dollar media, marketing, and promotional campaigns. - Negotiate multi-million dollar agreements resulting in award winning partnerships and unparalleled integration. - Consult and manage PepsiCo national advertising and marketing budget. - Strategic lead on award winning Pepsi X FACTOR partnership integrations. - Season one partnership received a 2012 W3 Gold, Cannes Media Lion Bronze and was named as an OMMA Award Finalist. - Manage all on-air and off-air; facilitate all review and approvals for in-show content, retail extensions, packaging creative, commercial creative and digital platforms, including legal and producer review. - Conceptualized and executed unprecedented Grammy partnership for Pepsi, in which Pandora set new site-wide engagement benchmarks by approx. 550%, and web station add rate benchmarks by 1200% - received a Gold at the 2012 W3 Awards. Second year partnership in progress. - Negotiated and executed unmatched Tourism Australia and Qantas integration for Travel Channel’s Trip Flip. - Manage staff of six and implemented new business process to streamline and create efficiencies.

Study Abroad - London, Spring 1999