Katrina Martucci

Accomplished Sales Director with a reputation for sharp commercial acumen and inspirational leadership. Proven expertise in securing complex, high-value deals, cultivating strong C-level rapport and passionately leading high-performing teams who act with integrity. Drove 195% target achievement in Q1, 160% in Q2, 120% in Q3 and a 110% projection for Q4, while building a culture that champions growth and nurtures talent. Extensive experience leading SaaS and Service sales within Legal, Finance, Pharma and other sectors.

• Exceeded a revenue target of £3.75m, and a gross profit target of £1.5m, consistently ranking as a top-performing seller, year after year • Hybrid sales role- new business and account expansion • Secured complex, high-value contracts in Microsoft Identity, Endpoint, and Security, successfully competing against major industry rivals • Served as the primary liaison for C-level stakeholders, building trust and identifying key upsell, cross-sell, and expansion opportunities across Kocho's full capability set • Selected by the board to co-develop a unified sales playbook defining key commercial processes, sales cycle stages, ICPs, buyer personas and power base mapping • Mentored ISEs on a weekly basis

• Drove significant revenue growth through a hybrid sales model, converting transactional accounts into high-value clients. • Exceeded both revenue and gross profit targets throughout the pandemic, demonstrating resilience and adaptability in challenging market conditions. • Substantially expanded the company's footprint in the Legal and Financial Services sectors.

• Managed and grew a £3.2M book of business, driving strategic relationships with 58 key accounts to meet and exceed sales goals. • Secured a 511% revenue increase for one key account by winning a £220k PSA & RMM contract in a competitive bid against Connectwise • Led the full SaaS sales cycle from end-to-end, leveraging both independent expertise and collaboration with sales engineers to close complex deals • Coached and developed a team of 8 Inside Sales Executives, building a culture of high performance and continuous improvement • Selected to present to 90 internal sales executives on successful methods for opening new revenue streams and driving business plans

• Revitalized a portfolio of 300 dormant accounts, creating a strategic plan that led to significant cross-sell revenue • Segmented and categorized accounts to develop targeted strategies, successfully converting disengaged clients into profitable relationships

• Drove new business revenue by proactively generating and closing new leads, helping the team exceed its sales targets • Exceeded monthly targets, onboarding an average of 11 new reseller partners • Increased qualified leads through a tailored, prospecting strategy, consistently making 60-80 calls per day • Streamlined CRM compliance to ensure accurate opportunity forecasting and provide clear audit trails for all deals • Promoted within 5 months for consistently exceeding performance expectations

• Managed large-scale litigation projects amidst the PPI scandal, ensuring full compliance with FCA, FOS, CII, and KYC guidelines • Delivered on strict bank and auditor deadlines by independently building complex cases from investigations and calculating redress payments • Achieved competency in 8 distinct work streams, playing a critical role in reducing auditor fine risk and minimising detriment for the bank and its customers • Exceeded daily, weekly, and monthly production targets to prevent deadline breaches, while proactively escalating risks identified during investigations

• Contract formation and generation, stakeholder management and account management • Quota carrying position- achieving new sales penetration targets, branch targets, customer satisfaction/service and SLA targets • Enhanced operational efficiency and profitability through meticulous cost control, accurate forecasting, and strategic fleet vehicle management • Elevated team capabilities by providing training and mentorship to new hires, helping them to quickly integrate and contribute to the branch's success

University holiday placement

First Class Honours Business Management Degree • Specialism in Economics, Accountancy, People Management and Quantitative Methods and Data Analysis • Award for Top Academic Performance (88%) • CIPD Marketing Qualification • Placement Year: Independent Contractor at CYBG/NAB/Huntswood