Katrin Wilcox

Strategic business development advisor and expansion strategist concentrating in consumer product brands. Focused on increasing sales & marketing, brand awareness, product development & supply chain management, streamlining operational costs & efficiencies, and corporate financing initiatives. Core competencies include: Vendor & Client Management, Profitability & Trend Forecasting, Global Brand Building, International Sales/ Marketing, Contract Negotiation.

Management advisor to small - midsize consumer goods companies throughout the US, UK/ Europe, and Asia Pacific. Focused in sales & marketing expansion; vendor negotiations; trend forecasting; product & category development; operations; coordination of global manufacturing; logistics & distribution channels for B2B and DTC relationships Designed and executed organizational expansion strategies, sales & marketing plans and capital raising efforts. Created and implemented client social media & brand identity strategies to increase customer engagement and product placement

Developed quarterly deliveries & new product pipelines to hit a client average of 48% profitability to bottom line in first year across all business Managed complex client relationships with multi-store, national retailers; interfacing across departments to expand new and existing business Designed sales strategies and business plans with cross-functional teams, including: sales, finance, operations and customer service teams to develop enhanced customer experience & growth Negotiated & coordinated logistics with global factories, US fulfillment warehouses & individual retailers to include customs & tariff oversight

Recognized as the company’s top producer nationally for 5 consecutive years for incremental sales growth year over year; 78% increase in yr 1 and 36-48% in subsequent years Increased new business sales by 87% YoY in all 3 product categories by targeting and capturing market share from industry competitors Increased account base from 175 to 265 in 3 years Managed largest grossing territory nationally and trained global sales team across all product categories & client types ranging from interior designers to multi-retailer accounts

Specialist interfacing US institutional investors and emerging markets of Eastern Europe, Middle East, and South Africa.

Tracked economic decision making and movements in Legislative sessions on Capital Hill and the peripherally supporting establishments such as Federal Reserve, International Monetary Fund, US Economic Development Administration, etc.